皖北地区旅游市场营销策略研究.d ocVIP专享VIP免费

本科毕业论文（设计、创作）题目：皖北地区旅游市场营销策略研究TourismMarketingStrategyResearchinNorthernAnhuiRegion学生姓名：张腾腾学号：0906552所在院系：安徽三联学院专业：市场营销入学时间：2009年9月导师姓名：职称/学位：讲师/导师所在单位：安徽三联学院工商管理系完成时间：2013年5月皖北地区旅游市场营销策略研究摘要：皖北地区有着丰富的自然旅游资源和历史文化旅游资源，市场前景广阔，潜力巨大。在市场经济发展日趋成熟的今天，市场营销对旅游产业的发展起到了非常重要的作用。如何通过市场营销挖掘皖北旅游市场的潜力，提高皖北旅游的整体形象，促进皖北旅游市场整体性区域的形成，是当今皖北旅游市场的发展重点。目前，皖北旅游市场在营销中存在着营销理念落后、营销产品定位不清晰甚至是错误、营销策略缺乏完整性和实践性、品牌形象不完整等问题，针对这些问题，为皖北旅游市场营销提出可行的营销实践策略。关键词：皖北、旅游市场、市场营销、营销策略MarketingStrategyResearchontheTourismMarketofNorthernAnhuiRegionAbstract:NorthernAnhuiregion,boastingofrichnaturaltourismresourcesandhistoricalandculturaltourismresources,hasagoodmarketprospectsandgreatpotential.Withthematuringofmarketeconomy,marketingplaysaveryimportantroleinthedevelopmentoftourismindustry.AndthedevelopmentofcurrentNorthernAnhuitourismmarketshallfocusondiggingthepotentialofNorthernAnhuitourismmarketthroughmarketing;onpromotingtheoverallimageofNorthernAnhuitourism;onpushingtheformationoftheintegralareaofNorthernAnhuitourismmarket.Now,therearemanyproblemsinNorthernAnhuitourismmarket,suchasthemarketingidealagsbehind;theproductpositionisnotclearandevenwrong;itsmarketingstrategiesarenotperfectandpractical;thebrandimageisnotcomplete,etc,.Thispaperexplorestheabovementionedquestions,andproposesfeasiblemarketingpracticestrategyforNorthernAnhuitourismmarket.KeyWords:NorthernAnhui、TourismMarket、Marketing,、Marketingstrategy目录第一章绪论.....................................................................................................................................11.1研究背景.............................................................................................................................11.2研究意义............................................................................................................................1第二章皖北旅游市场发展概况.....................................................................................................32.1皖北旅游资源及其产品概况.............................................................................................32.1.1亳州.........................................................................................................................32.1.2阜阳.........................................................................................................................32.1.3淮北.........................................................................................................................42.1.4宿州.........................................................................................................................42.1.5蚌埠.........................................................................................................................42.1.6淮南.........................................................................................................................52.1.7寿县............................................................................................................