电商运营项目2012级软件5班第五组淘宝C店运营计划书淘宝C店运营计划书..................................................................3一、店铺整体运营概述................................................................31.淘宝运营第一步制定整体项目策略规划............................................32.淘宝运营第二步组建运营团队....................................................43.淘宝运营第三步规划装修好店铺..................................................44.淘宝运营第四步策划包装产品....................................................55.淘宝运营第五步商品促销运营....................................................56.淘宝运营第六步推广运营........................................................67.淘宝运营第七步客服销售........................................................78.淘宝运营第八步数据分析........................................................7二、核心团队和组织架构..............................................................71.电子商务部核心团队成员职责以及组织结构.........................................7三、开店条件和入驻流程.............................................................10四、店铺日常运营管理...............................................................111.人员管理....................................................................112.产品管理......................................................................113.营销活动....................................................................114.店铺推广....................................................................125.日常运营....................................................................12五、商品管理与优化.................................................................121.从市场规模上................................................................122.从成分集中上..................................................................123.从产品功能上..................................................................134.从使用目的分类................................................................135.从消费者使用者...............................................................136.从市场需求....................................................................147.客户定位......................................................................148.价格定位......................................................................159.SEO优化......................................................................15六、仓储管理和物流配送.............................................................181.仓储管理.....................................................................182.目标..........................................................................202.物流配送......................................................................213.物流方式的选择................................................................22七、店铺设计装修...................................................................221.首页..........................................................................222.具体设计......................................................................22电商运营项目2012级软件5班第五组3.描述页面....................................................................24八、站内外营销推广.................................................................261.站内推广...........................................
