Theeffectsofperceivedindustrycompetitiveintensityandmarketing-relatedcapabilities:DriversofsuperiorbrandperformanceOriginalResearchArticleIndustrialMarketingManagementPressmediacoverageeffectsondestinations–AMonetaryPublicValue(MPV)analysisOriginalResearchArticleTourismManagementAdistributedplatformforpersonalizedadvertisingindigitalinteractiveTVenvironmentsOriginalResearchArticleJournalofSystemsandSoftwareTheimpactofmarketingcapability,operationscapabilityanddiversificationstrategyonperformance:Aresource-basedviewOriginalResearchArticleIndustrialMarketingManagementGovernmentcommunicationanddemocraticgovernance:Electoralandpolicy-relatedinformationcampaignsinCanadaOriginalResearchArticlePolicyandSocietyPerformanceevaluationofextensioneducationcentersinuniversitiesbasedonthebalancedscorecardOriginalResearchArticleEvaluationandProgramPlanningKnowledge-basedsalesmanagementstrategyandthegraftingmetaphor:ImplicationsfortheoryandpracticeOriginalResearchArticleIndustrialMarketingManagementPerceptionsoftourismpromotionandbusinesschallenges:Asurvey-basedcomparisonoftourismbusinessesandpromotionorganizationsOriginalResearchArticleTourismManagementResources,supplierinvestment,productlaunchadvantages,andfirstproductperformanceOriginalResearchArticleJournalofOperationsManagementCompanyOveralloutreachprogramplanning,development,implementationandevaluationoffeedback;Strategyofdevelopmentgoals,corporatebrandDevelopmentorientation,goalprogrammingImplementation,Theimageinthelong-termplanningandimplementation;DevelopmentMarketingStrategyPreparationCommunicationstrategy,AdvertisingMarketingPlan.Advertisingbudget,useandmanagementofadvertisingcostsImplementationofthecostofadvertisingmanagement;AdvertisingCollaboration,newproductpromotion,marketdevelopment,creativeproduction,advertising,productpromotionMarketingplanningactivities;Reasonableinvestigation,thechoiceofAdvertisementsunits,organizationswithTocarryouttheadvertisingoperationsandmaintainclosecommunication,advertisingco-operationwithevaluationWorkperformanceandadvertisingeffectiveness;ImplementationactivitiesreleasedBefore,during,aftertheeffectevaluation,adjustment,amendment;Theadvertisingindustry,mediaMaintaincloseexchangeofinformationandcommunication.InternalCorporateimage,advertisingawarenessPublicityandeducationactivities;ManagementofexternalwebsitesTowardanunderstandingofindustrycommoditization:ItsnatureandroleinevolvingmarketingcompetitionOriginalResearchArticleInternationalJournalofResearchinMarketingThispaperaimstoimprovecurrentknowledgeonthecommoditizationofindustries,auniquephenomenonofevolvingmarketingcompetitioncharacterizedbyincreasinghomogeneityofproducts,higherpricesensitivityamongcustomers,lowerswitchingcosts,andgreaterindustrystability.Ascommoditizationisrelevanttoanever-greaternumberofdiverseindustries,thisresearchaddressestwomainquestions:(1)Howcanmanagersassesstheirindustry'slevelofcommoditizationtobebetterinformedabouttheirfirm'scompetitiveenvironment?and(2)Howdoesthelevelofcommoditizationinanindustryaffecttheeffectivenessofmarketingstrategies?Initially,in-depthfieldinterviewsidentifiedthecharacteristicsofthecommoditizationphenomenon.Subsequently,asurveystudyamong141companiesfromtenindustriesappliedameasuretoassessanindustry'scommoditizationlevel.Theresultsshowedsignificantdifferencesbetweenhighandlowcommoditymark...
