12015年中国跨境电商行业研究分析腾泰翼运营大数据中心2目录1、中国宏观经济经济环境分析.....................................................................................................31.1中国进出口贸易政策环境.................................................................................................31.2中国进出口贸易成交规模.................................................................................................52、中国跨境电商产业发展环境分析.............................................................................................72.1中国电子商务发展环境...................................................................................................72.2中国跨境电商政策环境...................................................................................................82.3中国跨境电商投资环境.................................................................................................133、中国跨境电商行业规模及现状分析.......................................................................................143.1中国跨境电商平台发展史...............................................................................................143.2中国跨境电商市场规模...................................................................................................163.3中国跨境电商市场发展现状...........................................................................................174、中国跨境电商购物用户分析..................................................................................................214.1中国跨境网购用户基本属性...........................................................................................214.2中国跨境电商网购用户行为特征...................................................................................234.3中国跨境网购用户偏好分析...........................................................................................245、中国跨境电商产业链及商业模式...........................................................................................255.1中国跨境电商产业链构成.............................................................................................255.2中国跨境电商模式分析.................................................................................................255.3中国跨境电商平台差异性分析.....................................................................................306、中国跨境海外代购竞争分析..................................................................................................316.1国内海外代购现状..........................................................................................................316.2国内海外代购竞争分析...................................................................................................326.3海外代购模式优劣势分析...............................................................................................336.4海外代购与海外电商的竞争分析...................................................................................347、中国跨境电商的影响分析......................................................................................................367.1中国跨境电商对我国进出口贸易的影响.....................................................................367.2中国跨境电商对境外旅游购物的影响....................................................................
