U-shop校园电子服务平台创业计划书创业团队：小角色大梦想队团成员：杨冬凯白雪杨超马晓田崔文静辛迪指导老师：刘冬蕾赵宪军田杰目录第一部分执行总结1.1公司简介.....................................61.2项目背景.....................................61.3业务介绍.....................................61.4公司战略.....................................71.5市场分析.....................................71.6市场营销.....................................81.7技术支持.....................................81.8管理体系.....................................81.9投资及财务...................................9第二部分项目背景2.1产业背景....................................102.1.1电子商务总体发展状况...........................102.1.2校园电子商务发展现状...........................102.2U-shop简介..................................112.2.1U-shop的创立...................................112.2.2MO2C模式介绍...................................112.2.3U-shop的三大核心理念...........................122.2.4盈利模式........................................12第三部分业务介绍3.1业务的选择..................................133.2进货渠道....................................133.3业务介绍....................................143.3.1旅游信息服务...................................143.3.2家乡特产业务...................................153.3.3换客易物业务...................................173.3.4特色零食饮品...................................183.3.5服饰业务.......................................193.3.6日化用品业务...................................213.3.7特别定制业务...................................21第四部分公司战略4.1公司概述....................................224.2总体战略....................................224.2.1公司使命.......................................224.2.2核心理念.......................................224.3发展战略....................................234.3.1初期...........................................234.3.2中期...........................................234.3.3长期...........................................23第五部分市场分析5.1行业背景..........................................245.1.1社会背景.......................................245.1.2市场背景........................................255.2消费群体...........................................255.2.1庞大的消费群体.................................255.2.2一定的经济独立性和消费需求.....................255.3SWOT分析.........................................265.3.1优势...........................................275.3.2劣势...........................................275.3.3机会...........................................285.3.4威胁...........................................28第六部分市场营销6.1市场机点分析................................286.2U-shop定价机制..............................306.2.1关于旅游业务定价及盈利......................306.2.2关于商品的定价及盈利........................306.2.3关于U-shop的广告和年费收益....................306.3营销渠道.........................................316.3.1网上直销........................................316.3.2线下分销........................................316.4营销宣传策略.....................................326.4.1基于社会网络分析法下的校园网络营销............326.4.2在校园开展市场营销大赛......................336.4.3节假日促销活动.............................346.4.4赞助社团举办活动............................346.4.5通过换客服务扩大影响........
