中国水运市场网建设项目商业计划书二零一六年元月目录第一章项目概要..........................................................................................................................11.1投资亮点......................................................................................................................................11.2融资说明......................................................................................................................................21.3利润说明......................................................................................................................................3第二章项目公司介绍..................................................................................................................1第三章项目团队管理..................................................................................................................33.1项目组织框架..............................................................................................................................33.2团队管理奖励机制......................................................................................................................63.3人员配置......................................................................................................................................6第四章项目市场分析..................................................................................................................74.1行业市场分析..............................................................................................................................74.2电商平台市场..............................................................................................................................84.3家具电商平台市场....................................................................................................................114.4未来电商平台市场趋势............................................................................................................12第五章项目营销策略................................................................................................................145.1品牌建立与提升策略.................................................................................................................145.2网站建设.....................................................................................................................................155.3网站推广策略.............................................................................................................................165.4良好客户关系建立.....................................................................................................................175.5人才策略.....................................................................................................................................17第六章项目SWOT分析.............................................................................................................196.1优势分析....................................................................................................................................196.2劣势分析....................................................................................................................................246.3机遇分析...........................................................
