金缘婚典商务网站设计方案作者:×××目录1背景资料.....................................................................................................12需求分析.....................................................................................................12.1婚庆行业背量分析............................................................................12.2新乡市婚庆市场分析........................................................................22.3网站构建的目的分析........................................................................22.4与其他同类网站的比较分析............................................................32.5金缘婚典的竞争优势.....................................................................43功能定位.....................................................................................................54收入模式.....................................................................................................64.1婚庆用品的销售收入........................................................................64.2婚庆服务收入....................................................................................64.3广告收入............................................................................................64.4加盟收入............................................................................................75经营目标.....................................................................................................75.1经营总体目标....................................................................................75.2短期经营目标....................................................................................75.3中期经营目标....................................................................................75.4长期经营目标....................................................................................716支付方式.....................................................................................................87物流配送方式.............................................................................................87.1具体解决方案....................................................................................87.2具体的物流配送业务流程................................................................88功能模块.....................................................................................................98.1前台用户模块....................................................................................98.2后台管理模块....................................................................................98.3前台的网上购物流程......................................................................108.4后台的管理操作流程......................................................................109技术解决方案...........................................................................................1110网站推广计划........................................................................................1210.1推广计划.......................................................................................1210.2推广费用.......................................................................................1211团队及建设计划....................................................................................1312系统建设预算......................................