目录第一部分目标确定篇..........................................................................................................1第一章大赢家服装有限公司简介............................................................1第二章库存的理解.......................................................................................................2第三章营销模式的定位.........................................................................................2第二部分市场调研篇..........................................................................................................2第二章竞争者调研.......................................................................................................3第一节高校附近的学生街..........................................................................3第二节品牌专卖店................................................................................................3第三章消费者调研.......................................................................................................3第一节消费者需求................................................................................................4第四章营销环境研究................................................................................................6第一节文化环境.......................................................................................................6第二节经济环境.......................................................................................................7第三部分战略决策篇..........................................................................................................7第一章Swot分析.....................................................................................................................7第一节优势（Strengths）.....................................................................................7第二节劣势（Weaknesses）..................................................................................8第三节机会（Opportunities）..............................................................................8第二章产品定位..............................................................................................................8第三章目标消费者.......................................................................................................9第一节按年龄划分................................................................................................9第二节按收入划分................................................................................................9第四部分营销策略篇..........................................................................................................10第一章节假日促销...................................................................................................10第二章中秋及国庆促销.....................................................................................11第三章平时销售..........................................................................................................13第五部分实施保障篇.......................................................................................................14第一章组织保障.......................................................................................................14第一节组织设计....................................................................
