Unit5Insideadvertising-readingPartOne:TeachingDesignPeriod1:Asamplelessonplanforreading(HOWADVERTISINGWORKS)AimsTohelpstudentsdeveloptheirreadingabilityTohelpstudentslearnaboutadvertisingProceduresWarmingupbydefiningadvertisingGoodmorning,class!Doyouknowwhatisadvertising?Doknowwanttoknowsomeinsideinformationaboutadvertising?ADVERTISINGisapaidformofcommunicatingamessagebytheuseofvariousmedia.Itispersuasive,informative,anddesignedtoinfluencepurchasingbehaviororthoughtpatterns.Nowturntopage42.WeshalltakeHOWADVERTISEWORKStoday.■Warmingupbylearntouse“advertise”Advertise:(v.t.)Togivenoticeto;toinformorapprise;tonotify;tomakeknown;hence,towarn;--oftenfollowedbyofbeforethesubjectofinformation;as,toadvertiseamanofhisloss.Advertise:(v.t.)Togivepublicnoticeof;toannouncepublicly,esp.byaprintednotice;as,toadvertisegoodsforsale,alostarticle,thesailingdayofavessel,apoliticalmeeting.■WarmingupbylookingandsayingWhatarethesepicturesfor?Yes,theyareforadvertisinggoods.Couldyousaysomethingaboutthem?Couldyoumakequestionsandanswersaboutthesepictures?Butfirstlet’sgotopage84forsomenecessaryinformation.I.Pre-readingHerearesomequestionsandanswersforthepicturesIshowedyoujustnow.Readthemandmatchthemwiththecorrectpictures.Youmaydrawyourownpicturestomatchthem.Question1:Whatcanbemoreterriblethanwatchingtheseads?Answer1:Youcouldgetsomeonewatchtheadsforyou.Question2:Whyaretheadsonthispagesosmall?Answer2:Idon'twantpeopletodie,Ijustwantthemtosuffer.Question3:WhatcanIdoifIwanttoordersomeoftheseproducts?用心爱心专心115号编辑Answer3:Youcanseekformedicalcare,butit'sprobablytoolatealready.Question7:Whatisthepurposeofthesesillycoloursyouuse?Answer7:Turnyourmonitoroffandreadtheblacktextonthescreen,thenyou'llknow...Question8:Isittruethatyougrowbanana-threesinFinland?Answer8:Nope,theclimateistoohotforthemtosurvive.II.ReadingforformsReadthetextHOWADVERTISINGWORKSto:cut/thesentenceintothoughtgroups,blackenthepredicative,darkentheconnectivesandunderlinealltheusefulexpressions.HOWADVERTISINGWORKSDoyouknowhowmanyadvertisements/youareexposedto/inyourdailylife?Everyday，wepassbyadvertisements/onbuses/andbillboards，ontrains/andintrainstations，inshopwindows,outsiderestaurants/andonpublicnoticeboards．Athome，weseeadvertisements/inmagazines/andnewspapers/andinthemiddle/ofourfavouritetelevisionprogrammes．Wehearadvertisements/ontheradio/andcomeacrossthem/ontheInternet．Evensomeofthecasualgarments/wewear/havebrandnames/attachedtothem/whichturnusintowalkingadvertisements.Withsomanymessages/fromadvertisers/fillingourdailylives，itisimportanttounderstand/howadvertisementswork．Then/wecanavoidbeingcontrolledbythem．Whatisanadvertisement?Anadvertisementisamessage/orannouncement/thatinforms/orinfluencespeople．Itcanusewords，pictures，music/orfilm/tocommunicateitsmessage．Advertsarenotonlymade/andpaidforbybusiness，butalsobyindividuals，organisations/andassociations/thatwishtoinform/oreducatethepublic.Howdoadvertisersmakeeffectiveadvertisements?IdentifyyourtargetAdvertisersmustpaythemedia/fordisplayingtheirads.Theirmoneywouldbewasted/ifthemessagedidn’treachitstargetaudience，inotherwordsthepeople/theadvertisementintendstopersuade.Forexample，adolescentboysaremorelikelytobuycomputergames/thananyothergroup，soitmakessense/tomakecomputergameads/thatappealtothisgroup．Havingidentifiedthetargetgroup，researchersfindoutasmuchaspo...
