目录第1章项目地产价值分析..................................................................................................-4-1.1区位价值分析..........................................................................................................-4-1.1.1项目区位营销环境分析..............................................................................-4-1.1.2区位发展优势..............................................................................................-5-1.1.3区位营销优势..............................................................................................-5-1.2项目自然景观价值分析..........................................................................................-6-1.2.1“龟山”价值分析........................................................................................-6-1.2.2自然景观营销环境分析..............................................................................-6-1.2.3景观营销优势..............................................................................................-7-1.3产品价值分析..........................................................................................................-7-1.3.1区域竞争项目产品价值分析......................................................................-7-1.3.2项目产品营销环境分析..............................................................................-9-1.3.3项目产品营销优势......................................................................................-9-1.4文化精神价值分析................................................................................................-10-1.4.1开发的品牌优势分析................................................................................-10-1.4.2项目文化营销优势....................................................................................-10-1.5项目服务价值分析................................................................................................-11-1.5.1项目服务价值体现....................................................................................-11-1.5.2项目服务价值的营销优势........................................................................-11-1.6项目地产价值综合分析........................................................................................-12-第2章营销策划思路分析...........................................................................................-一三-2.1营销策划总体原则...........................................................................................-一三-2.2营销理念分析........................................................................................................-14-2.2.1现流行的营销理念....................................................................................-14-2.2.2竞争项目案例分析....................................................................................-16-2.3推广模式分析........................................................................................................-19-第3章项目营销理念定位分析........................................................................................-21-3.1项目营销理念分析................................................................................................-21-3.2项目营销理念定位................................................................................................-22-3.2.1项目营销概念引导....
