I广州生鲜电子商务的发展现状与对策研究——以乐家公司为例[摘要]近几年来，“互联网+”作为新理念，正以前所未有的速度高速发展，已经成为商家增强竞争力，高效资源配置的经营理念之一。广州作为全国的一线城市，其电子商务实务居全国第四，依靠优越的电子商务环境和国家对“互联网+农业”经济高度支持的政策，借助当今迅速发展的电子商务平台实现生鲜经济的转型和高速发展。对广州发展线上生鲜产业运营的现状分析和战略部署，就广州该领域所呈现出的弊端进行研究，分析其中存在的几大问题，并以广州乐家生鲜公司为例探求电子商务在生鲜行业领域所发挥的作用效果，并对广州地区的生鲜电商企业的预期战略规划提出可行性建议。[关键字]电子商务；生鲜电商；广州生鲜；“互联网+”AStudyontheStatusQuoandCountermeasuresofGuangzhouAgriculturalproductIndustryDevelopingE-commerceAbstract：Inrecentyears,"Internet+"asanewconcept,isdevelopingatanunprecedentedspeed,hasbecomeoneofthebusinessconceptsofenhancingcompetitivenessandefficientresourceallocation.Asthefirst-tiercityinthecountry,Guangzhouhasthefourthlargeste-commercepracticeinthecountry.ItIIreliesonasuperiore-commerceenvironmentandthestate'shighlysupportivepolicyof“Internet+agriculture”torealizethetransformationofagriculturalproductseconomywiththerapiddevelopmentofe-commerceplatform.rapiddevelopment.Thecurrentsituationandcountermeasuresofdevelopingagriculturalproductse-commerceinGuangzhoumainlydiscusstheproblemsexistinginthedevelopmentofagriculturalproductsinGuangzhou,analyzethemajorproblems,andanalyzetheimpactofe-commerceonGuangzhou'sagriculturalproductsindustrywithGuangzhouBaiyunCompanyasanexample.Finally,itputsforwardfeasiblesuggestionsforthedevelopmentofagriculturalproductsandelectricityinGuangzhou.Keywords:E-commerce;"Internet+";Guangzhouagriculturalproductsindustry目录摘要.....................................................................ⅠAbstract................................................................Ⅱ1绪论.....................................................................11.1研究背景和意义.....................................................11.2文献综述...........................................................11.3研究思路...........................................................32广州生鲜电商的发展状况分析...............................................42.1电子商务的定义及其特点.............................................42.2生鲜电子商务的定义及特点...........................................42.3广州生鲜电子商务发展现状分析.......................................42.3.1概括性分析....................................................42.3.2发展的良好态势................................................52.2.3发展的瓶颈....................................................73广州市乐家生鲜公司的案例——运营的SWOT分析.............................93.1公司的发展背景..................................................93.2优势分析........................................................9III3.3劣势分析.......................................................113.4机会分析.......................................................123.5生鲜电商乐家公司面临的威胁.....................................134广州生鲜电商发展优化对策及建议..........................................154.1科学管理广州市冷链物流运输........................................154.2优化生鲜市场盈利模式..............................................154.3加强广州生鲜产品营销与电商平台运营管理............................154.4...
