基于EVA的企业价值评估--以金山软件为例摘要互联网企业是凭借线上环境得以存续的新兴经济组织。它的创新能力相对突出，盈利机制更为新颖，建设前景可观，增速状态较为理想。不过，无论何种企业，为达到远期建设目标，形成投资吸引力，都必须关注内部价值。仅当把握内部价值，公司才能取得更理想的盈利回报结果。再者，高管团队处置管理任务期间，同样需依托企业价值参数，设置更加契合的远期宏观建设方案，为企业带来持续生命力。所以，互联网企业有必要选准自身价值判断标尺，从而明晰后续建设方向。本文将金山软件作为样本对象，通过对其企业价值予以衡量，协助高管团队规划科学投资策略。而这一举措又将辅助企业收获最佳整合效益。当投资方、其他组织搜索携带长效竞争优势的互联网企业时，也能够从中得到有效借鉴，更加合理地做出相关投资决策。关键词：价值评估；EVA；互联网企业AbstractInternetcompaniesareneweconomicinstitutionsthatrelyontheInternet.Theyhaveahighlevelofinnovationandanewwayofmakingprofits,withahighgrowthrateandagoodspacefordevelopment.However,nomatterhowthecompanywantstogetlong-termprogressandfinancialsupportfrominvestors,itneedstounderstanditsvalue,andonlyinthiswaycanthecompanygethighereconomicbenefits.Inaddition,thecompanymanagersmustgrasptheactualvalueofthecompanybeforetheycanrevisetheoverallplantomeettheneedsofthecompany'ssubsequentdevelopment.Therefore,itfindstheactualdemandfortheanalysisofthevaluationmethodofInternetcompanies.Inthispaper,byusingthevalueofthecompanyofgoldenhillsoftwareassessmentaccordingtothevalueofthecompanymanagementpersonnelassessment,theestablishmentofareasonablemanagementofinvestment,andimprovethecompany'scomprehensivevalue,andfurthertohelpinvestorsandrelevantinstitutionscontinuetolookingforacompetitiveInternetbusiness,findamorescientificmethodofevaluationandselectionlistedInternetcompanies.Keywords:Valueassessment;EVA;Internetenterprise目录1绪论........................................................................................................................................................................11.1研究背景............................................................................................................................................................11.2研究目的和研究意义.......................................................................................................................................11.2.1研究目的................................................................................................................................................11.2.2研究意义................................................................................................................................................22理论概述................................................................................................................................................................22.1企业价值及企业价值评估概念........................................................................................................................22.1.1企业价值概念界定................................................................................................................................22.1.2企业价值评估含义................................................................................................................................22.2企业价值评估理论与方法........................................................................................................................
