基于PEST-SWOT的珠海港港口物流发展对策研究摘要随着全球经济一体化的加速发展，港口作为海陆运输的交通节点和货物集散的中心地带，成为国际贸易与资源流通的主要平台。作为港口的主要运行功能，港口物流的发展关系着港口的经济建设与发展动脉，掌握着港口经济的未来发展趋势。珠海港作为珠三角区域主要港口之一，有着优越的地理位置与经济环境，但由于在技术，组织形式，基础建设等方面未能建立完善的物流发展体系，仍存在着难以扩大自身优势，实现跨越式发展这方面的问题。本文以珠海港口的物流发展为主要基调，分析港口物流现状和发展特征，再运用PEST分析法对珠海港的宏观环境进行探究，并使用SWOT模型对珠海港口内外发展优势，拓展珠海港口物流功能，提出适合珠海港物流发展策略，使社会资源得到充分利用，推动珠海在建设科学先进的港口城市路上取得更大的进展。【关键词】珠海港；港口物流；PEST；SWOTThePEST-SWOTAnalysisofZhuhaiPortLogisticsDevelopmentAbstractWiththeaccelerateddevelopmentofglobaleconomicintegration,portasaseaandlandtransporttrafficnodeandthecenterofthedistributionofgoods,Becomethemainplatformforinternationaltradeandresourcecirculation.Asthemainoperatingfunctionoftheport，thedevelopmentofportlogisticsisrelatedtotheeconomicconstructionanddevelopmentoftheport，Graspthefuturedevelopmenttrendoftheporteconomy.ZhuhaiportasoneofthemajorportsinthePearlRiverDeltaregion,ithasasuperiorgeographicallocationandeconomicenvironment.Butbecauseofthetechnical,organizationalforms,infrastructureandotheraspectsfailedtoestablishasoundlogisticsdevelopmentsystem,Therearestilldifficulttoexpandtheirownadvantages,toachieveleapfrogdevelopmentinthisarea.ThisarticletoZhuhaiportlogisticsdevelopmentofthemaintone.Analysisofportlogisticsstatusanddevelopmentcharacteristics,thenusePESTanalysistoexplorethemacroenvironmentofZhuhaiport,andusetheSWOTmodeltodeveloptheadvantagesofZhuhaiportinsideandoutside,toexpandtheportlogisticsfunctionofZhuhai.proposedforZhuhaiportlogisticsdevelopmentstrategy.Sothatsocialresourcesarefullyutilized,topromoteZhuhaiintheconstructionofscientificandadvancedportcityroadtomakegreaterprogress.[Keywords]Zhuhaiport;portlogistics;PEST;SWOT目录一、绪论..........................................................................................................................................1（一）研究背景、目的与意义..............................................................................................1（二）国内外研究综述..........................................................................................................2二、珠海港港口物流发展概况及PEST分析.................................................................................3（一）珠海港港口物流发展概况..........................................................................................3（二）珠海港港口物流的PEST分析.....................................................................................5三、珠海港港口物流SWOT分析.....................................................................................................9（一）竞争优势......................................................................................................................9（二）竞争劣势....................................................................................................................10（三）机遇............................................................................................................................11（四）威胁..............................
