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摘要随着科学技术的发展，越来越多的人们开始利用互联网进行购物。搜索引擎是常用的互联网服务之一，它的基本功能是为用户快速查询信息。20世纪90年代初，随着互联网上信息量的极度膨胀，用户如何快速准确地查找有价值的信息显得日益重要，于是搜索引擎便应运而生。随着搜索引擎技术的不断完善，搜索引擎便成为用户常用的信息检索工具，这种可以为用户提供发现信息机会的搜索引擎，也就理所当然地成为网络营销的基本手段之一。本文第一部分主要介绍了搜索引擎的分类及其特点。第二部分则是对搜索引擎营销的概述。首先，是对搜索引擎营销基本概念的论述；其次就是搜索引擎的网络营销职能；最后，就是搜索引擎营销的特点以及它有什么影响。第三部分则论述的是搜索引擎的工作原理及任务。第四部分是如何进行搜索引擎的优化。第五部分就是本论文的结论部分，应该不断的完善搜索引擎，使其更好的为用户服务，是搜索引擎的优势保持下去。目录前言一、搜索引擎的分类与特点·········································3（一）搜索引擎的分类·············································3（二）两种类型搜索引擎的特点·····································3二、搜索引擎营销概述·············································3（一）搜索引擎营销的基本概念·····································3（二）搜索引擎的网络营销职能······································31.网站推广······················································32.过大企业知名度，塑造企业品牌形象······························43.促进销售······················································44.市场调研······················································4（三）搜索引擎营销的特点··········································41.搜索引擎营销方法与企业网站密不可分····························42.搜索引擎传递的信息只发挥向导作用······························43.开发搜索引擎营销是用户主导的网络营销方式······················44.搜索引擎营销可以实现较高程度的定位····························45.搜索引擎营销的效果表现为网站访问量的增加而不是直接的销售······46.搜索引擎营销需要因环境发展而变化······························4三、搜索引擎营销的工作原理及任务··································4（一）搜索引擎营销的工作原理·····································5（二）搜索引擎营销的主要任务·····································51.使企业营销信息存在于搜索引擎的数据库中························52.使企业营销信息在搜索引擎的检索结果中有较好的表现··············53.检索结果中的营销信息要能够引起用户关注························54.为用户获取信息提供方便········································6四、搜索引擎的优化·················································6（一）网站内容·······...