在北大清华学子成才报告会上的演讲陈磊andreajungtsinghuauniversityacountrytowhichicontinuetofeelstrongemotionalandintellectualties--isanenormousprivilegeandadreamcometrue.iconsidermyselfarelativelyrecentmemberofanewgenerationofbusinessleadersfacedwithadizzyingpaceofchangeandaglobaleconomicandpoliticalenvironmentthatareredefinedbythedayinthistumultuous21stcentury.iwasofferedthejobasceoofavonfouryearsago，andithascertainlybeenanexperienceofalifetimeformeeversince.we'vehadaspectacularsuccess，modernizingeverythingaboutthecompanyfromtoptobottom.withsalesthatthisyearwilltop$6.7billionusdandastockpricewhichisatanall-timehigh，we'vecertainlyhadsomeincredibleresults.avonhasbeennamedoneoffortunemagazine'smostadmiredcompaniesandwe'vemadebusinessweek'slistoftheworld'smostvaluablebrandsforthreeyearsinarow.youmaynotrealizethis，butavondoesbusinessin143countriesandwesellourproductsthroughmorethanfourmillionindependentsalesrepresentativesthroughournow-famousdirectsellingdistributionmodel.ofallthecountrieswhereavondoesbusiness，chinaiswithoutdoubtourfastestgrowingmarket.avonenteredchinain1990，andwewerethefirstinternationaldirectsellingcompanytoopenourdoorshere.overtheyearswehaveadaptedoursellingtechniquestotheuniqueneedsofthechineseconsumer.today，wesellourproductsinavarietyofdifferentways，withbroaddistributionthrough5，000independentbeautyboutiques，ownedandoperatedbyentrepreneurswhoarebuildingsuccessfulavonbusinesses.第1页共16页themajority-morethanthree-quarters--ofthesebeautyboutiqueownersarewomen，inkeepingwithavon'sfoundingprinciplesofprovidingbusinessandfinancialopportunitiesforwomen.thisisreallythecoreofourbusinessvisionanditisconsistentfrommarkettomarketallovertheworld.today，avonisproudlyknownas"thecompanyforwomen"ineverycountryinwhichwedobusiness.andourabilitytoprovidewomenwithbothqualityproductsandasignificantearningsopportunityhasbecomeanimportantcompetitiveadvantage.itisoneofthereasonsourbusinessinchinahasgrownsorapidlyrightfromthestart.overthepastfouryearswehaveexperiencedrobustsalesgrowthof30%annually.in2003，weexpecttoachievetotalsalesof$150millionto$200millionu.s.dollars.wehavebecomethenumberonebrandofskincareforchinesewomen，andwe'realsooneoftheirtopthreefavoritemakeupbrands.ourfacilitiesinclude74branchesin27provinces，plusa$41millionstate-of-the-artglobalmanufacturingfacilityinguangzhou.goingforward，ourstrategyforavonrecognizeschinaasthenumberonemarketintheworldforfutureexpansion，reflectingourstrongcommitmenttobringnewbusinessopportunitiestoentrepreneurialwomenineverycornerofthisgreatcountry.（pause）asilookbacktoallthatwehaveaccomplishedoverthepastdecadeandparticularlyoverthepastfouryears，ithasbeenarealperiodofbreakoutsuccessforourcompany....breathtaking，butalsoexhausting.therollercoasterridehasopenedmyeyestomanythings....abouttheincreasinglycomplexdemandsofrunningabusinesstoday，aboutmyowncompetenciesandtheneedtoconstantlychallengeandrenewmyowncommitmenttobeingabetterleader.ihadnoideaatthemomentibecameceothatiwouldexperiencesuchgreatfortuneandsuchgreatchallengebothatthesametime....andhowenormouslymylifewouldchangeasaresult.noideawha第2页共16页tprivilege，yetwhatresponsibilitycomeswithbeingthefirstwomantoleadthecompany，tobeconstantlyscrutinizedasoneoflessthanahandfulofwomenceostodaywhattheresponsibilitiesoftheofficewouldentailinthisunparalleledenvironment.andwh...
