礼品电子商务网站——商业计划书目录一、背景.......................................................................................................................3二、市场分析...............................................................................................................41.需求分析...................................................................................................................42.问题分析...................................................................................................................53.经营分析...................................................................................................................64.生态环境...................................................................................................................7三、用户定位...............................................................................................................81.用户定义...................................................................................................................82.用户特征.................................................................................................................113.目标用户.................................................................................................................11四、市场定位.............................................................................................................111.市场定位.................................................................................................................112.网站定位.................................................................................................................13五、运营计划.............................................................................................................151.运营计划.................................................................................................................152.运营总体目标.........................................................................................................163.运营建议.................................................................................................................164.发展分析.................................................................................................................19六、盈利模式.............................................................................................................201.盈利模式.................................................................................................................202.盈利计划.................................................................................................................21七、网站规划设计.....................................................................................................221.网站基本模块.........................................................................................................222.网站网页设计.........................................................................................................223.网站功能设计.........................................................................................................234.网站服务形式.........................................................................................................245.网站定价策略.............................................................
