企业战略管理——娃哈哈集团多元化战略目录1.公司的发展历程..........................................................................................................................................12.企业愿景，使命和战略目标......................................................................................................................22.1我们是谁？...............................................................................................................................................22.2我们去向何方？........................................................................................................................................32.3我们怎样到达那儿？................................................................................................................................32.4目标...........................................................................................................................................................33.外部环境分析..............................................................................................................................................43.1PEST分析..................................................................................................................................................43.1.1政治因素--------------------------------------------------------------------------------------------------------------43.1.2经济因素--------------------------------------------------------------------------------------------------------------43.1.3社会因素--------------------------------------------------------------------------------------------------------------53.1.4技术因素--------------------------------------------------------------------------------------------------------------53.2行业竞争结构分析——五力竞争力量分析............................................................................................53.2.1现有企业间的竞争--------------------------------------------------------------------------------------------------63.2.2潜在加入者的威胁--------------------------------------------------------------------------------------------------63.2.3替代品的威胁--------------------------------------------------------------------------------------------------------63.2.4供方的讨价还价能力和买方的讨价还价能力-----------------------------------------------------------------74.竞争对手分析------------------------------------------------------------------------------------------------------------75.企业内部条件分析......................................................................................................................................85.1企业资源分析...........................................................................................................................................85.2企业能力分析...........................................................................................................................................95.2.1营销能力分析--------------------------------------------------------------------------------------------------------95.2.2管理能力分析--------------------------------------------------------------------------------------------------------95.2.3制度分析------------------------------------------------------------------------------------------------------------1...
