1目录第一章项目简介1.1产品介绍.............................................................................................11.2公司概况.............................................................................................11.3市场分析.............................................................................................31.4市场营销.............................................................................................41.5融资方案.............................................................................................51.6财务分析.............................................................................................5第二章公司产品与技术2.1生态高效.............................................................................................62.2产品介绍.............................................................................................62.2.1公司产品..........................................................................................62.2.2作用机理..........................................................................................62.3产品状况.............................................................................................72.3.1产品定位..........................................................................................72.3.2产品特点..........................................................................................72.4正在开发、待开发产品简介.............................................................82.5知识产权策略.....................................................................................8第三章市场和竞争分析3.1市场分析.............................................................................................93.1.1行业背景..........................................................................................93.1.2目标市场........................................................................................103.2SWOT分析..........................................................................................113.3行业政策...........................................................................................12第四章市场营销与实施策略4.1营销理念...........................................................................................134.2区域市场...........................................................................................134.2.1划分区域市场................................................................................1324.2.2选择区域目标市场........................................................................134.3营销计划...........................................................................................134.4销售渠道...........................................................................................154.4.1厂部直销........................................................................................154.4.2代理销售........................................................................................164.4.3网络交易平台................................................................................16第五章风险分析5.1风险评估...........................................................................................175.1.1评估方法........................................................................................175.1.2风险评估表............................
