某跨境电商网上交易平台项目商业计划书目录1.执行纲要...............................................................................................................................51.1环境与契机.................................................................................................................5第1页共21页1.2产品与服务.................................................................................................................71.3市场研究与分析.........................................................................................................71.4公司及战略.................................................................................................................81.5公司管理.....................................................................................................................91.6技术可行性分析.......................................................................................................101.7资金需求...................................................................................................................102.环境与契机.........................................................................................................................102.1各种环境的基本情况...............................................................................................102.2市场现状..................................................................................................................123.产品与服务.........................................................................................................................143.1服务定位...................................................................................................................143.2产品........................................................................................................................1194.市场研究与分析.................................................................................................................194.1市场概述...................................................................................................................204.2目标市场分析...........................................................................................................204.3市场定位...................................................................................................................254.4市场需求预测...........................................................................................................254.5市场营销策略...........................................................................................................274.6具体执行方案...........................................................................................................305.竞争分析.............................................................................................................................335.1SWOT分析..............................................................................................................335.2竞争力量分析...........................................................................................................345.3分析总结..................................................................................................................396.公司及战略..................................................................................
