盆景创业计划书目录1.执行概要...............................................................................................................................................51.1创意前景和产品简介....................................................................................................................51.2公司基本情况及管理团队...........................................................................................................51.3市场分析与营销策略....................................................................................................................61.4产品、服务、制造.......................................................................................................................61.5投资、财务及风险分析................................................................................................................72.企业介绍.............................................................................................................................................72.1企业理念........................................................................................................................................72.2公司简介........................................................................................................................................72.3公司情况.......................................................................................................................................82.4企业的总体战略...........................................................................................................................92.5企业的具体发展战略..................................................................................................................122.5.1企业初期发展战略（1-2年）..........................................................................................122.5.2企业中期发展战略（3-5年）..........................................................................................142.5.3企业长期发展战略（5-10年）........................................................................................142.6创业机遇.....................................................................................................................................15第三章产品与服务...............................................................................................................................153.1产品介绍与开发.........................................................................................................................153.1.1初期产品介绍.....................................................................................................................15（5）情人节系列（12种）..........................................................................................................183.1.2中期和后期产品策划..........................................................................................................253.2产品包装.....................................................................................................................................253.3定价策略.....................................................................................................................................253.4服务...............................................................................................................
