钟彬娴在清华学子时代论坛上的演讲andreajungtsinghuauniversity-(beijing)oct.23rdgoodafternooneveryone.ican'ttellyouhowhonorediamtobeherewithyoutotalkaboutmythoughtsonleadershipandtosharemyexperiencesasoneofonlyahandfulofwomentodayrunningamajorglobalcorporation.asilookoutatallofyou....someatthebeginningstagesofyourcareers....somewellalongtheroadtoyourfuture....whereveryouareonyourownpersonalpathicanpromiseyouaworldofopportunityandexcitement.anythingyouchoosetodoiswithinyourreach.howfaryougowilldependonhowhighyousetyourdreamsandhowhardyouworktoachievethem.butwhateverpathyoutake,thefoundationprovidedbyagoodeducationwillmakesuccesscomethatmucheasier,ipromiseyou.ihavesharedmyexperiencesonleadershipwithmanydifferentgroupsofpeopleallovertheworld.butbeinghereinthecountrywheremyparentsandgrandparentswereborn-acountrytowhichicontinuetofeelstrongemotionalandintellectualties--isanenormousprivilegeandadreamcometrue.iconsidermyselfarelativelyrecentmemberofanewgenerationofbusinessleadersfacedwithadizzyingpaceofchangeandaglobaleconomicandpoliticalenvironmentthatareredefinedbythedayinthistumultuous21stcentury.iwasofferedthejobasceoofavonfouryearsago,andithascertainlybeenanexperienceofalifetimeformeeversince.we'vehadaspectacularsuccess,modernizingeverythingaboutthecompanyfromtoptobottom.withsalesthatthisyearwilltop$6.7billionusdandastockpricewhichisatanall-timehigh,we'vecertainlyhadsomeincredibleresults.avonhasbeennamedoneoffortunemagazine'smostadmiredcompaniesand第1页共18页we'vemadebusinessweek'slistoftheworld'smostvaluablebrandsforthreeyearsinarow.youmaynotrealizethis,butavondoesbusinessin143countriesandwesellourproductsthroughmorethanfourmillionindependentsalesrepresentativesthroughournow-famousdirectsellingdistributionmodel.ofallthecountrieswhereavondoesbusiness,chinaiswithoutdoubtourfastestgrowingmarket.avonenteredchinain1990,andwewerethefirstinternationaldirectsellingcompanytoopenourdoorshere.overtheyearswehaveadaptedoursellingtechniquestotheuniqueneedsofthechineseconsumer.today,wesellourproductsinavarietyofdifferentways,withbroaddistributionthrough5,000independentbeautyboutiques,ownedandoperatedbyentrepreneurswhoarebuildingsuccessfulavonbusinesses.themajority-morethanthree-quarters--ofthesebeautyboutiqueownersarewomen,inkeepingwithavon'sfoundingprinciplesofprovidingbusinessandfinancialopportunitiesforwomen.thisisreallythecoreofourbusinessvisionanditisconsistentfrommarkettomarketallovertheworld.today,avonisproudlyknownas"thecompanyforwomen"ineverycountryinwhichwedobusiness.andourabilitytoprovidewomenwithbothqualityproductsandasignificantearningsopportunityhasbecomeanimportantcompetitiveadvantage.itisoneofthereasonsourbusinessinchinahasgrownsorapidlyrightfromthestart.overthepastfouryearswehaveexperiencedrobustsalesgrowthof30%annually.in2003,weexpecttoachievetotalsalesof$150millionto$200millionu.s.dollars.wehavebecomethenumberonebrandofskincareforchinesewomen,andwe'realsooneoftheirtopthreefavoritemakeupbrands.ourfacilitiesinclude74branchesin27provinces,plusa$41millionstate-of-the-artglobalmanufacturingfacilityinguangzhou.goingforward,ourstrategyforavonrecognizeschinaasth第2页共18页enumberonemarketintheworldforfutureexpansion,reflectingourstrongcommitmenttobringnewbusinessopportunitiestoentrepreneurialwomenineverycornerofthisgreatcountry.(pause)asilookbacktoalltha...