摘要近年来，随着网络的飞速发展，传统的舆论环境已经发生重大变化，特别是微博、微信等社交媒体加剧了舆论环境的变化。本文从舆论分析的角度，基于传播学、新闻学、媒介管理学，首先介绍了高校突发事件舆论分析的现状、重要性与特殊性。其次，本文采用案例分析与定量分析相结合的方法对近年来高校突发事件的网上舆论进行分析，并总结出高校突发事件传播更快、影响更深、关注度更高、发展趋势难以把控的这四大特质。通过这几大特质的分析，综合实际案例，分析高校在面对突发事件时，如何最大程度的减小负面事件对高校形象的损害，并取得舆论谅解。本篇论文共分为四个部分，第一部分是绪论，简单介绍了高校突发事件的背景和当前学者对这一领域的研究现状；第二部分是对概念的简单界定，简单阐述了什么是舆论及舆论引导的概念；第三部分简单介绍了高校突发事件舆论引导的现状、重要性及特殊性；第四部分以实际热点案例分析了当前三所高校对同一突发事件的回应，分析其优点和回应内容中的技巧。高校突发事件层出不穷，就2018年短短的5个月以来，就发生了不下10起高校突发事件，如武汉理工大学学生不堪忍受导师折磨而跳楼、北航博导陈晓武性骚扰事件等等，将这些高校推上了舆论的风口浪尖。在这个信息异常发达的时代，高校应该如何应对突发事件，成为一个急需解决的问题。关键词：高校；突发事件；舆论；沈阳教授；AbstractInrecentyears,withtherapiddevelopmentofthenetwork,thetraditionalpublicopinionenvironmenthasundergonesignificantchanges,especiallythemicro-blog,micro-creditandothersocialmediatoaggravatethechangeofpublicopinionenvironment.Fromtheperspectiveofpublicopinionanalysis,basedoncommunication,journalismandmediamanagement,thispaperfirstintroducesthepresentsituation,importanceandparticularityofthepublicopinionanalysisofthesuddeneventsinuniversities.Secondly,thisarticleusesthecombinationofcaseanalysisandquantitativeanalysistoanalyzethepublicopinionontheInternetintherecentyears,andsumsupthefourcharacteristicsoftherapidpropagation,deeperimpact,higherattentionandmoredifficultdevelopmenttrend.Throughtheanalysisofthesemajorcharacteristics,combinedwithpracticalcases,thispaperanalyzeshowtominimizethedamageofnegativeeventstotheimageofcollegesanduniversitiesinthefaceofunexpectedevents,andobtaintheunderstandingofpublicopinion.Thispaperisdividedintofourparts,thefirstpartistheintroduction,brieflyintroducedthebackgroundofcollegeemergenciesandcurrentscholarsonthisfieldofresearchstatus;thesecondpartisasimpledefinitionoftheconcept,asimpledescriptionofwhatistheconceptofpublicopinionandtheguidanceofpublicopinion;ThethirdpartbrieflyintroducesthecurrentsituationofpublicopinionguidanceintheuniversityImportanceandparticularity;Thethirdpartanalyzestheresponseofthecurrentthreeuniversitiestothesamesuddeneventwiththeactualhotcase,andanalyzestheadvantagesandskillsintheresponse.Inthepast5monthsofthe2018,therehavebeennolessthan10unexpectedeventsincollegesanduniversities,suchasthestudentsofWuhanUniversityofEducation,whoareunabletoenduretheteacher'stortureandjump,theChenXiaowusexualharassmentevents,etc.Inthiseraofunusuallyadvancedinformation,howcollegesanduniversitiesshoulddealwithunexpectedeventshasbecomeanurgentproblemtobesolved.Keywords:University,unexpectedevent,publicopinion,professorshenyang目录第1章绪论1第2章基本概念界定32.1舆论32.2舆论引导32.3网络舆论3第3章突发事件现状、重要性及特殊性53.1高校突发事件现状53.2高校突发事件舆论引导重要性53.2高校突发事件舆论引导重要性5第4章案例分析——以“沈阳教授”为例4.附录1任务书2开题报告3文献综述第1章绪论课题背景及研究的目的和意义互联网的飞速发展深刻影响着中国舆...
