题目：淮安市涟水县农家乐旅游发展SWTO分析及相应策略摘要随着经济的发展和生活节奏的加快让都市人们更加的渴望着大自然的静谧与农家的欢乐。农家乐旅游模式给大城市快节奏的人们带来精神上的放松，变成了很多现代都市人喜爱的旅游方式。淮安市涟水县农家乐旅游发展逐渐到了一定的规模，但也存在一些问题，本文主要通过对涟水县农家乐旅游发展进行SWTO分析来找到相应解决策略，从而促进涟水农家乐的发展，利于增加当地居民的经济收入。关键词：涟水县；农家乐旅游；SWTO分析；策略Abstract:Withthedevelopmentofeconomyandfastenofliferhythmmakespeoplemoreeagerforthetranquilityofnatureandthejoyoffarmers.TheRuraltourismmodebringsspiritualrelaxationtothefast-pacedpeopleinbigcitiesandhasbecomeapopulartourismmodeformanymodernurbanpeople.ThedevelopmentofRuraltourisminLianshuiCountyofHuaianCityhasgraduallydeveiopedacertainscale,buttherearealsosomeproblems.ThispapermainlyanalyzesthedeveiopmentofRuralTourisminLianshuiCountybySWTOinordertofindthecorrespondingsolutionstopromoteit,whichheipstoincreasetheeconomicincomeoflocalresidentsaswell.Keywords:Lianshuicounty;Ruraltourism;SWTOanalysis;solutions目录一、引言.....................................................................................3二、淮安市涟水县农家乐旅游发展现状.................................4三、淮安市涟水县农家乐旅游发展SWTO分析........................4（一）涟水县农家乐优势....................................................41.食品新鲜美味...............................................................42.独特涟水当地风格.......................................................4（二）涟水县农家乐劣势....................................................51.食品安全问题保障.......................................................52.服务有待改进...............................................................5（三）涟水县农家乐机遇..................................................51.政府的扶持政策...........................................................52.田园休闲主题的旅游热潮...........................................53.交通基础设施的建设...................................................5（四）涟水县农家乐威胁..................................................61.安全问题.......................................................................62.环境破坏问题...............................................................63.周边竞争压力...............................................................6四、促进淮安市市涟水县农家乐旅游发展的策略.................6（一）优势抓住机遇............................................................61.第三产业商业化...........................................................62.结合媒体宣传...............................................................6（二）在劣势中寻求策略....................................................71.食品安全公开化保障化...............................................72.创建合作社，打造精品...............................................7（三）直面威胁..................................................................7五、结语.....................................................................................7参考文献.....................................................................................7致谢.............................................................................................8一、引言所谓的农家乐，就是以田园风光、生活和活动为基础、从各方面来满足游客娱乐、和对农产品的认识从而可以回归自然...
