题目广汽本田二手车促销活动：本策划方案主要通过前期的市场调查、收集资料、分析竞争对手、4S店实地调研、市场定位、活动进程跟进等系列准备进行方案策划。策划中，重点对广汽本田二手汽车产品目标客户群进行调研数据变量分析，根据分析结果，选择针对性较强的市场营销策略，充分利用媒体广告和现场场地布置，同时配合主题宣传活动及相应的报纸广告、软文宣传等广告手段达到活动策划目的。目标：通过营销策划活动，促进学生掌握汽车营销专业设计方法，学会调查研究，完成毕业设计方案撰写，要求学生能够运用在校所学的基本知识、基础理论、技能与方法等，研究和探讨营销实际工作中的相关问题，并对实际工作做出具体计划，形成可操作的方案，并在撰写实践中提高分析和解决实际问题的能力，提升创新意识和专业综合素质，提升团队新工作环境的适应能力、合作意识、协调与沟通能力、良好的交际能力，较强的语言能力与文字能力。同时，促进团队成员进一步提高独立思考、自主学习的能力；获取信息的能力，决策与规划能力；自我评价、控制和管理能力。关键词：广汽本田；二手车；营销活动:thisplanmainlythroughpreliminarymarketresearch,collectdata,analysiscompetitors,4Sshopfieldresearch,marketpositioning,activities,processfollow-upandotherseriesofpreparationplanplanning.Planning,focusingontheGuangzhouHondasecond-handcarproductstargetcustomerresearchdatavariableanalysis,accordingtotheresultsoftheanalysis,selectionoftargetedmarketingstrategies,makefulluseofthemediaadvertisingandsitelayout,atthesametimewiththethemeofthecampaignandthecorrespondingnewspaperadvertising,publicityandothermeanstoachievethesoftadvertisingplanningobjective.Objective:throughmarketingactivities,promotethestudentstomasterthedesignmethodofautomobilemarketingprofessional,learnresearch,writinggraduationdesign,requirestudentstousetheschoolofbasicknowledge,basictheory,skillsandmethods,andresearchissuesrelatedtotheactualmarketingwork,andmakespecificplansforpracticalworktheformation,operationalplans,andimprovetheabilityofanalyzingandsolvingpracticalproblemsinthewritingpractice,enhancethesenseofinnovationandprofessionalcomprehensivequality,enhancetheabilitytoadapttothenewteamworkingenvironment,cooperation,coordinationandcommunicationability,goodcommunicationskills,languageabilityandlanguageability.Atthesametime,itcanpromoteteammemberstoimprovetheirabilityofindependentthinkingandself-learning.Theycanacquireinformation,decision-makingandplanningability,selfevaluation,controlandmanagementability.Keywords:GuangzhouHonda;usedcar;marketingactivities目录摘要......................................................................................................................2Abstract.................................................................................................................3目录......................................................................................................................4一、企业简介......................................................................................................4二、市场环境分析..............................................................................................5（一）经济因素............................................................................................5（二）竞争力的影响....................................................................................5（三）购买者讨价还价的力量....................................................................6(四）SWOT分析.............................................................
