以恒大冰泉为例谈客户服务体系的建设与完善摘要在进行客户服务体系建设与完善的过程中，合理、有效的客户服务体系建设将对提升客户服务效果，提升产品的有形和无形服务品质具有重要的影响意义。因此，对于一个企业的长久发展来说，客户服务体系的建设对企业的长远发展有着不可或缺的重要影响作用。本文在研究开展的过程中，以恒大冰泉为例，分析了该企业在日常运营生产过程中的客户服务体系建设情况。完善的客户服务体系，不仅能够收获客户对企业更好的认可，最为关键的是，通过客户服务体系的建设，能够让客户收获更为舒适的服务体验，从而更为有效的推动企业产品的销售。所以从这个角度上来说，相对健全、完善的客户服务体系建设对提升客户服务的水平，对推动产品的市场销售也具有一定的积极影响作用。所以本文从客户服务体系建设这一视角出发，探讨了在进行客户服务体系不断建设完善的过程中，良好的客户服务体系对推动市场销售的重要影响作用。通过本文的分析，一方面让我们对客户服务体系这个基本的概念有了认知，同时也对目前恒大冰泉在客户服务体系建设方面取得的主要成绩、存在的问题，以及如何通过更为完善的客户服务体系建设进行市场销售的有力提升等方面的内容也进行了深入的探讨。最后，本文还基于恒大冰泉在客户服务体系建设和完善过程中存在的问题提出了有针对性的解决方案。关键词：恒大冰泉，客户服务体系，建设ABSTRACTIntheconstructionofcustomerservicesystemandimprovetheprocessoftheconstructionofcustomerservicesystem,reasonable,effectivetoenhancetheeffectofcustomerservice,hasimportantsignificancetopromotetheproducteffectoftangibleandintangibleservicequality.Therefore,forthelong-termdevelopmentofanenterprise,hasanimportanteffectofindispensableconstructionofcustomerservicesystemforthelong-termdevelopmentofenterprises.Inthispaper,intheprocessofresearch,withHengdaicespringasanexample,analysisoftheenterpriseinthedailyoperationoftheproductionprocessofthecustomerservicesystemconstructionsituation.Perfectcustomerservicesystem,cannotonlyharvestthecustomerapprovalforenterprisesbetter,thekeyis,throughtheconstructionofcustomerservicesystem,toallowcustomerstogainmorecomfortableserviceexperience,whichismoreeffectivetopromotesalesofenterpriseproducts.Sofromthispointofview,therelativelevelofsound,perfectcustomerservicesystemconstructiontoimprovecustomerservice,alsohasapositiveimpactonpromotingtheroleofproductmarketsale.Sothispaperfromthecustomerservicesystemconstructioninthisperspective,discussesonthecustomerservicesystemconstructionintheprocessofcontinuousimprovement,goodcustomerservicesystemtopromotethemarketsalesoftheimportanteffect.Throughtheanalysisofthispaper,handletusthebasicconceptofthecustomerservicesystemwithcognition,butalsoonthemainresultsachievedatpresent,Hengdaicespringoncustomerservicesystemintheexistingproblems,andhowtopassmorefortheconstructionofperfectcustomerservicesystemaspectsofmarketsalespromotionandotherpowerfulcontentalsodiscussed.Finally,thispaperalsobasedontheexistingprocessHengdaicespringincustomerservicesystemconstructionandimprovementoftheproblemputforwardtargetedsolutions.Keywords:HengdaiceChuen,customerservicesystem,construction目录摘要.............................................................................................2ABSTRACT................................................................................3目录.....................................................................................41引言.........................................................................................61.1选题的研究背景及问题的提出...................
