关于大学生网上订餐的消费行为分析 工商管理专业VIP免费

目录摘要······················································1引言······················································3正文······················································4一、背景··················································4二、课题研究的目的和意义···································4三、高校外卖及大学生网上订餐的现状·························4四、研究方法··············································5（一）思路及设计·····················································51.调查问卷的设计···············································52．研究对象·····················································63．研究的思路···················································6（1）样本的信息及网上订餐的选择与否·····························6（2）网上订餐的原因及偏好·······································6（3）研究方法··················································6（4）数据选择···················································6（二）得出数据······················································7（三）数据的分析····················································7(1)性别特征···········································7(2)饮食习惯和性别··············································7(3)年级特点············································8(4)月生活费····················································8(5)网上订餐的偏好··············································9(6)每月生活费对订餐行为的影响································13(7)高校大学生偏好的网上支付方式·······························15五、结论及建议（一）结论·····················································16（二）高校大学生在网上订餐时受到的主要影响因素··················17(三)建议······················································171.给提供外卖服务的餐饮店和外卖平台·························172.给进行网上订餐高校大学生·································193.给培养和管理大学生的高校·································19参考文献·················································21附录····...