互联网公司并购的财务风险研究-优酷网和土豆网摘要随着经济发展，并购成为多数企业提高核心竞争力的重要方式，然而企业并购所涉及到的问题较多，不当的处理会为企业造成较大的影响，在所有问题之中，财务安排是重中之重，企业并购中只有依照自身的能力合理的进行财务安排，才能尽可能的规避风险，促进自身效益的提高。本文是对互联网企业并购中的财务安排进行的分析，第一部分概述本文研究背景、研究意义、研究方法、国内外研究现状，第二部分从互联网并购的概论出发，以阿里巴巴并购优酷土豆为对象，探析互联网企业并购中优酷土豆的并购情况，第三部分是对优酷土豆并购企业并购问题的思考，然后提出相应的对策，最后进行总结。关键词：企业并购；互联网；优酷土豆IIAbstractWiththedevelopmentofeconomy，mergerandacquisitionhasbecomeanimportantwayformostenterprisestoimprovetheircorecompetitiveness.However，therearemanyproblemsinvolvedinmergerandacquisition，andimpropertreatmentwillhaveagreaterimpactonenterprises.Amongalltheproblems，financialarrangementsarethemostimportant.Onlybymakingreasonablefinancialarrangementsaccordingtotheirownabilitiescanenterprisesavoidrisksandpromotemergerandacquisitionasmuchaspossible.Improvementofself-benefit.ThispaperisananalysisofthefinancialarrangementsinthemergerandacquisitionofInternetenterprises.Thefirstpartoutlinestheresearchbackground，researchsignificance，researchmethodsandresearchstatusathomeandabroad.ThesecondpartstartsfromtheoverviewofInternetmergersandacquisitions，takesAlibaba'smergerandacquisitionofYoukupotatoesastheobject，andexploresthemergerandacquisitionofYoukupotatoesinthemergerandacquisitionofInternetenterprises.Considerationonmergersandacquisitionsofpurchasingenterprises，thenputforwardcorrespondingcountermeasures，andfinallymakeasummary.Keywords:newnormal;networkinsurance;networksecurityIII目录摘要..................................................................II第1章绪论.............................................................1第1节研究意义..................................................................................................................1第2节国内外研究现状......................................................................................................1第3节研究内容..................................................................................................................2第4节研究方法..................................................................................................................2第2章企业并购与互联网的相关概述........................................3第1节企业并购的概念......................................................................................................3第2节互联网行业的概念..................................................................................................4第3节阿里巴巴并购优酷土豆分析..................................................................................5第4节阿里巴巴并购优酷土豆中并购企业的财务风险分析..........................................7第3章阿里巴巴并购优酷土豆中的财务风险的问题............................9第1节目标企业估值过高..................................................................................................9第2节成本结构不合理......................................................................................................9第3节资源整合存在隐患..................................................................................................9第4节资本结...
