I湖北市域旅游的产品创新研究------以松滋为例摘要随着经济的快速发展，旅游业成为现代的朝阳产业。而旅游产品单一、同质化现象严重，没有特色，开发不系统、不深入等问题开始被人们注意。本文的研究结合市域旅游产品的内涵与开发原则来分析湖北省松滋市旅游开发中旅游产品开发的现状和存在的问题，再根据相关要素为本地区设计出合理的旅游产品谱系，全面提高湖北省松滋市的旅游经济发展水平，并以期为其他地区尤其是湖北市域旅游产品的设计与开发提供借鉴。关键词：松滋；市域旅游；产品创新IIResearchonproductinnovationofcountytourisminHubeiTakeSongziasanexampleABSTRACTWiththerapiddevelopmentofeconomy,tourismhasbecomeamodernsunriseindustry.Thetourismproductsaresingle,homogeneousphenomenonisserious,thereisnofeature,thedevelopmentofthesystemisnotdeep,andotherissuesbegantobenoticed.AnalysisofthecurrentsituationofthedevelopmentoftourismproductsinthetourismdevelopmentofSongziCountyinHubeiProvince,thisstudycombinestheconnotationandexploitationprincipleandexistingproblemsoftheregiontodesignthereasonabletourismproductpedigree,andcomprehensivelyimprovethetourismeconomicdevelopmentlevelinHubeiCountyofSongziProvince,andtoprovidereferenceforotherareasespeciallythedesignanddevelopmentoftourismproductsinHubeicounty.Keywords:Songzi；Countytourism；ProductinnovationIII目录1绪论.............................................................................................................11.1研究背景....................................................................................................11.2研究意义....................................................................................................12市域旅游产品的内涵与开发原则...............................................................12.1市域旅游产品的内涵.................................................................................12.2市域旅游产品的开发原则.........................................................................13松滋市市域旅游经济的发展优势与问题分析...........................................33.1松滋概况....................................................................................................33.2洈水风景区发展现状.................................................................................33.3问题分析....................................................................................................44松滋旅游的产品创新研究...........................................................................64.1红色旅游产品............................................................................................64.2风情旅游产品............................................................................................64.3山水景观旅游产品.....................................................................................74.4绿色旅游产品系列.....................................................................................74.5事件旅游产品系列.....................................................................................85松滋市域旅游发展中存在的问题...............................................................95.1乡村旅游发展规划缺乏可持续性.............................................................95.1.1重点建设景点经常更换..........................................................................95.1.2领导意见大于规划设计..........................................................................9IV5.2乡村旅游开发的融资渠道过于...
