市场营销专业 某省板栗营销渠道相关问题研究VIP免费

河北省邢台县板栗营销渠道策略问题研究摘要：农业作为中国支柱型产业之一，其发展速度日益提高。河北省作为农业大省，农业为当地经济的发展做了突出贡献。河北省利用地理优势不断增加农产品种类，将农作物和终止方法输送至各个地区。但是在河北省农业发展的过程中，也出现了许多问题，尤其是农产品销售渠道问题，一直在制约着河北省农产品销售。板栗作为经济作物之一，一直是河北省特色农产品，对河北省农业发展具有重要影响，提高农民收入。当前，随着板栗终止规模的扩大，种植技术的提升，板栗产量也在不断增多。但是面对产量不断提升的板栗，让农民发愁的就是板栗的销售问题：销售渠道打不开，板栗滞销；农民卖不出钱，消费者买不起，等等。这都阻碍了河北农板栗产业的发展。笔者以河北省邢台县板栗营销渠道为研究对象，运用文献研究、实地调查、理论与实践相结合等方法，在对河北省邢台县板栗营销渠道进行实地调查的基础上，从营销渠道交易方式、营销主体、物流营销管理机制四方面分析河北省板栗滞销的主要原因，并提出针对性的解决策略，希望能提高河北省板栗销售量，促进河北省农业发展。关键词：河北省邢台县；板栗；营销渠道；问题；策略Abstract：AsoneofChina'spillarindustries,agricultureisgrowingatanincreasingrate.Asamajoragriculturalprovince,HebeiProvincehasmadeoutstandingcontributionstothedevelopmentofthelocaleconomy.Theuseofgeographicaladvantagestocontinuouslyincreasethevarietyofagriculturalproducts,thetransferofcropsandterminationmethodstovariousregions.However,intheprocessofagriculturalsweatinginHebeiProvince,manyproblemshavearisen,especiallytheproblemofagriculturalproductsaleschannels,whichhasbeenrestrictingthesalesofagriculturalproductsinHebeiProvince.Asoneoftheeconomiccrops,ithasalwaysbeenacharacteristicagriculturalproductinHebeiProvince,whichhasanimportantimpactontheagriculturaldevelopmentofHebeiProvinceandraisesfarmers'income.Atpresent,withtheexpansionofthescaleofprocessingandtermination,thecultivationoftechnologyhasincreased,andtheoutputhasbeenincreasing.However,inthefaceoftheever-increasingproductionofchestnut,itisthesalesproblemthatmakesthefarmerssmellbad:thesaleschannelscannotbeopened,thechestnutsareslow-moving;thefarmerscan’tsellthemoney,theconsumerscan’taffordit,andsoon.ThishashinderedthedevelopmentofHebei'sagriculturalprocessingindustry.TheauthortakesthechestnutmarketingchannelofHebeiProvinceastheresearchobject,andusesliteratureresearch,fieldinvestigation,combinationoftheoryandpracticetoconductthefieldinvestigationofthechestnutmarketingchannelinHebeiProvince,fromthemarketingchanneltradingmethod,marketingsubject,logistics.ThemarketingmanagementmechanismanalyzesthemainreasonsfortheslowsalesofchestnutinHebeiProvince,andproposesatargetedsolutionstrategy.IthopestoincreasethesalesvolumeofchestnutinHebeiProvinceandpromotetheagriculturaldevelopmentofHebeiProvince.Keywords:HebeiProvince;chestnut;marketingchannel;problem;strategy目录一、河北省板栗营销渠道现状...............................................................1（一）河北省板栗市场特点............................................................11.时鲜性......................................................................................12.价格波动性..............................................................................1（二）河北省邢台县板栗的营销渠道成员.....................................11.板栗生产商..............................................................................12.板栗专业合作社......................................................................23.板...