课题名称浅析影响会展举办的主要因素——以苏州为例摘要摘要在最近的十年里，我国会展业发展迅速，举办会展会带来了强大的经济效益和社会效益。鉴于会展业的经济驱动作用，我国百分之九十城市开始了对会展业的发展进行规划。有些位居第二的城市还建设了面积大的会展中心，也开始加入了会展业的战争中。然而会展业的迅速长大也带来了会展中心使用效率低、反复举办展览等问题。每个有会展中心的城市的发展大多没有长时间的规划和正确自我认识。最近的几年来来，苏州有关的展览产业的快速发展。为苏州经济发展产生了令人瞩目的成绩。为苏州会展业的发展奠定了基本框架，也敢于与附近的城市作斗争。然而，因为苏州会展业的发展根基不足，人们对这个行业不够看好，苏州会展业面临着不小的问题。本文将深入剖析了新时期苏州会展业面临的大好发展机遇以及遇到的主要问题和困难,并对问题的成因加以分析和研究。关键词会展苏州困难ABSTRACTABSTRACT：Inrecenttenyears,China'sexhibitionindustryhasdevelopedrapidly,andholdingexhibitionshasbroughtstrongeconomicandsocialbenefits.Inviewoftheeconomicdrivingroleoftheexhibitionindustry,90%ofChina'scitiesbegantoplanthedevelopmentoftheexhibitionindustry.Somesecond-largestcitieshavealsobuiltlargeexhibitioncenters,andhavebeguntojointhewarintheexhibitionindustry.However,therapidgrowthoftheexhibitionindustryhasalsobroughtabouttheinefficiencyoftheuseofexhibitioncenters,repeatedexhibitionsandotherissues.Mostcitieswithexhibitioncentersdonothavelong-termplanningandcorrectself-awareness.Inrecentyears,theexhibitionindustryinSuzhouhasdevelopedrapidly.IthasproducedremarkableachievementsfortheeconomicdevelopmentofSuzhou.ItlaidabasicframeworkforthedevelopmentofSuzhou'sexhibitionindustryanddaredtofightagainstthenearbycities.However,duetothelackoffoundationforthedevelopmentoftheexhibitionindustryinSuzhou,peoplearenotoptimisticabouttheindustry,andtheexhibitionindustryinSuzhouisfacingalotofproblems.Thispaperwilldeeplyanalyzethegreatdevelopmentopportunities,mainproblemsanddifficultiesfacedbytheexhibitionindustryinSuzhouinthenewperiod,andanalyzeandstudythecausesoftheproblems.KEYWORDS：ExhibitionSuzhoudifficulties目录序论....................................................................4(一)研究目的.......................................................4(二)研究意义.......................................................4(三)研究方法.......................................................4一、会展的基本概念...................................................4(一)会展的意义.....................................................4(二)会展的主要类型.................................................61.在性质上分有.................................................62.在内容上分有............................................63.在规模上分有...............................................64.在时间上划分有.............................................65.在展览地点区分...............................................66.在表现形式上分...............................................7二、苏州会展现状及SWOT分析..........................................7(一)苏州会展现状...................................................7(二)SWOT分析.....................................................81.文字分析.....................................................82.图像表示.....................................................93.解决方案.....................................................9三、案例分析........................................................10(一)其他城市会展.....
