体育明星的媒介形象塑造研究——以傅园慧为例摘要随着当今社会传播媒介的不断发展和新媒体技术的进步，明星效应及其引发的社会受众人群的心理影响也逐渐加剧，人们自然而然的接触到了媒介以及其衍生而来的媒介形象。体育比赛就是优秀运动员展现自己技术水平的角力场，同时也是体育明星的制造场。通过各大媒体不断转播和增加体育报道的数量，电视、报纸、博客、微信等大众媒介都成为受众了解体育明星的途径。运动成绩优异且形象良好的运动员能够迅速提高关注度并被观众所熟知，成为体育界的明星。为此，通过对傅园慧这样极具个人特点与时代气息的体育明星媒介形象进行深度分析，在媒介塑造傅园慧形象存在问题的基础之上，对其报道进行了反思，从而找到体育明星媒介形象塑造与社会受众群体互动表达之间的关系，为今后媒体对体育明星媒介形象塑造方面提供一些可供参考的建议。帮助我国优秀运动员建立良好的媒介形象，同时也可以为我国青少年树立良好的榜样，更好的推动体育产业的发展。通过媒介塑造明星运动员的形象，使体育精神得到最大程度和范围的弘扬，继而向世界展示中国体育的强大实力和魅力。关键词：体育明星；媒介形象；傅园慧AbstractWiththecontinuousdevelopmentofmediaandtheprogressofnewmediatechnologyintoday'ssociety,thestareffectandthesocialpsychologicalinfluencecausedbyithavegraduallyintensified.Peoplenaturallycomeintocontactwiththemediaandthemediaimagederivedfromit.Sportscompetitionisthearenawhereeliteathletesshowtheirtechnicallevel,anditisalsothemanufacturinggroundofsportsstars.Throughthecontinuousbroadcastingandincreasingthenumberofsportsreportsbymajormedia,television,newspapers,blogs,Wechatandothermassmediahavebecomeawayfortheaudiencetounderstandsportsstars.Athleteswithexcellentsportsperformanceandgoodimagecanquicklyraisetheirattentionandbewellknownbytheaudienceandbecomestarsinthesportsworld.Therefore,throughthein-depthanalysisofFuYuanhui'smediaimageofsportsstarswithpersonalcharacteristicsandtheflavorofthetimes,andonthebasisoftheproblemsexistinginthemedia'simage-buildingofFuYuanhui,thispaperrethinksitsreports,soastofindouttherelationshipbetweenthemediaimage-buildingofsportsstarsandtheinteractiveexpressionofthesocialaudiencegroups,soastoshapethemediaimageofsportsstarsforthefuture.Somesuggestionsareprovidedforreference.Helpoureliteathletestoestablishagoodmediaimage,butalsoforouryoungpeopletosetagoodexample,betterpromotethedevelopmentofthesportsindustry.Byshapingtheimageofstarathletesthroughthemedia,sportsspiritcanbecarriedforwardtothegreatestextentandscope,andthenshowthestrongstrengthandcharmofChinesesportstotheworld.Keywords:sportsstar;mediaimage;FuYuanhui目录摘要................................................................................................................................IAbstract..........................................................................................................................II1绪论...........................................................................................................................11.1选题背景...........................................................................................................11.2研究目的与意义...............................................................................................11.3研究思路与方法...............................................................................................21.3.1研究方法.................................................................................................21.3.2研究思路..........................................
