中文题目：网络外部性视角下企业商业模式的创新研究英文题目：ResearchontheInnovationofEnterpriseBusinessModelfromthePerspectiveofNetworkExternality目录摘要与关键词.........................................................................................................................1一、引言..................................................................................................................................1二、网络外部性与商业模式创新...................................................................................1（一）网络外部性概念与分类..........................................................................................1（二）商业模式概念及内涵..............................................................................................1（三）网络外部性对企业商业模式的影响......................................................................1三、基于网络外部性商业模式创新的内容.................................................................1（一）免费+收费模式........................................................................................................1（二）三方市场..................................................................................................................1（三）交叉补贴..................................................................................................................1四、企业商业模式创新面临问题及对策.....................................................................1（一）企业商业模式创新面临的问题..............................................................................1（二）促进企业商业模式创新的对策建议......................................................................1五、总结..................................................................................................................................1参考文献..................................................................................................................................1网络外部性视角下企业商业模式的创新研究摘要：信息技术的高速发展和互联网的普及不断影响着消费者的消费习惯，改变企业所面临的市场环境。为了应对快速变化的环境，满足日益增长的消费者需求，企业需要不断进行商业模式创新。本文对网络外部性及商业模式创新的理论进行了概述，对两者间的内在联系及新型商业模式进行了分析，并针对我国电子商务企业在商业模式创新中遇到的问题提出了建议，以推进电商企业适应市场环境，创造更多顾客价值。关键词：网络外部性；商业模式创新；免费商业模式ResearchontheInnovationofEnterpriseBusinessModelBaseonthePerspectiveofNetworkExternalityAbstract:TherapiddevelopmentofinformationtechnologyandthepopularityoftheInternetcontinuetoaffecttheconsumer'sspendinghabits,changethemarketenvironmentwhichenterprisesarefacing.Inordertocopewiththerapidlychangingenvironmentandtomeetthegrowingconsumerdemand,companiesneedtocontinuebusinessmodelinnovation.Thispapersummarizesthetheoryofnetworkexternalityandbusinessmodelinnovation,analyzestheinternalrelationshipbetweenthemandthenewbusinessmodels,andputsforwardsomesuggestionsontheproblemswhichareencounteredintheinnovationofbusinessmodelofE-businesscompaniesinChina,topromotetheelectricitybusinessenterprisestoadapttothemarketenvironment,andcreatemorecustomervalue.Keywords:NetworkExternality,BusinessModelInnovation,FreeBusinessModel一、引言受到网络技术发展和互联网普及的影响，市场中微观主体的行为模式在近年来发生了很大变化，其中...
