网络小说改编影视剧的溢出效应研究摘要论文主要从四部分对论文进行分析论证。笔者站在文化产业的角度，从如今媒体热论同样也是影视界热捧的“IP”概念出发，引出本文研究对象，着重对网络小说的电视剧改编进行研究。第一部分，对网络小说改编影视剧的发展进行概述，解读相关概念，了解发展现状及其存在的问题；论文第二部分引入利益相关者理论，分析网络小说改编影视剧产业内部及外部利益组织结构，以及这种内部主体之间的相互制衡博弈对影视产业的影响；第三部分在对利益相关者分析的基础上，引出溢出效应的理论，分析网络小说改编影视剧除对影视产业内部影响外，其溢出效应所带来的经济和社会文化方面的正外部性影响；最后，综合论文一、三部分，基于网络小说的影视改编产业巨大的发展潜力及其存在的问题，提出促进网络小说改编影视剧产业发展的对策。关键词：网络改编；利益相关者；溢出效应ABSTRACTThispapermainlyfromthefourpartofthepaperanalysisanddemonstration.Istandintheperspectiveofculturalindustry,startingfromtheheatmediaisalsothefilmandtelevisionindustryintheheatholdingthe"IP"conceptnow,leadstothestudyobjectofthisarticle,mainlytothenetworknovelTVadaptationof.First,anoverviewofthedevelopmentofthenetworkTVdramaadaptationofthenovel,interpretationofrelatedconcepts,understandthedevelopmentstatusandexistingproblems;thesecondpartintroducesthestakeholdertheory,analysisofnetworkTVdramaadaptationofthenovelindustryinternalandexternalstructureoforganizedinterests,checksandbalancesbetweenthegameimpactonthefilmindustryandtheinternalbody;Inthethirdpart,ontheanalysisofsomeofthestakeholders,leadstospillovereffecttheory,analysisofnovelnetworktelevisiondramainadditiontothefilmandtelevisionindustryinternaleffect,thespillovereffectsbroughtaboutbytheeconomic,socialandculturalaspectsofpositiveexternalities;finally,acomprehensivepaper,thethreepart,networktelevisionadaptationofthenovelandthehugedevelopmentpotentialoftheindustrybasedontheexistingproblems,putforwardsomecountermeasurestopromotethedevelopmentoffilmandtelevisiondramaadaptationofthenovelnetwork.Keywords:networkadaptation；stakeholder；spillovereffect目录摘要..................................................................IABSTRACT............................................................II绪论..................................................................1一、网络小说改编影视剧的发展概述.......................................3（一）相关概念概述.................................................31.知识产权..........................................................32.利益相关者........................................................33.溢出效应..........................................................3（二）网络小说改编影视剧的原因分析.................................41.剧本资源多，扩充了影视剧题材的深度与广度..........................42.买版权送人气，具有较强的宣发优势..................................43.投入与产出的性价比高..............................................44.数字化传播媒介交互融合............................................45.创作上贴近市场需求................................................5（三）网络小说改编影视剧的发展现状..................................51.现象..............................................................52.问题..............................................................5二、网络小说改编影视剧的利益相关者分析..................................6（一）网络小说改编影视剧的利益相关者界定及分类......................61.政府.......................................
