微博平台的播音与主持艺术探究摘要如今在各种媒体中崭露头角的播音与主持艺术在上世纪六十年代诞生,其发展也已经达到了一个转型期。从美国的Twitter到中国新浪微博、腾讯微博的本土化变迁,这一平台的播音主持艺术发展值得探究。微博平台的播音主持艺术发展可划分为三个时期:一是2010-2012年的萌芽期,这一时期微博平台播音主持艺术的具体表现形式与传播媒体并没有实质性差别;二是2013-2016年的井喷期,这一时期微博平台播音主持艺术的体系开始确立;三是自2016年至今天,互联网下半场视阈中的播音主持艺术开始同新媒介技术相结合,播音主持发展迸发出新的生命力。在对微博平台的播音与主持艺术探析过程中,可将其分为微博平台中的有声语言系统、订阅消息及头条文章、即时通讯功能以及微博中的信息流广告。内容发布全时性、用户沟通共动性、信息传播跨屏性和产品投放精准性成为其主要特征。关于微博平台播音与主持艺术方法的探究,根本上应转变播音主持技巧、逐步培养互联网感受力和思维方式,最终上升到树立独立艺术观的层次。微博平台的播音主持艺术满足了人们的需求,但也暴露了弊病。我们可以通过遵循互联网平台发展的技术逻辑、抓紧培养主持人的口语传播能力和专业综合实力、多个主体协作对微博平台进行规制的方式进行改进。在践行播音与主持艺术教育的实践中坚持树立社会主义核心价值体系,必会将我国的播音与主持艺术教育推向一个新的高潮。关键词:播音与主持艺术,主持人,微博,新媒体,互联网下半场ResearchontheBroadcastingandPresidingArtoftheMicro-blogPlatformABSTRACTBroadcastingandhostingartwasborninthe60soflastcentury.Nowadays,variouskindsofmediaarewidelyused,anditsdevelopmenthasalsoreachedthestageoftransformation.FromtheTwitteroftheustothelocalizationchangeofsinamicro-blogandTencentmicro-blog,thedevelopmentofbroadcastingandhostingartofthisplatformisworthexploring.Thedevelopmentofthebroadcastingandhostingartofthemicro-blogplatformcanbedividedintothreeperiods:oneisthegerminationperiodof2010-2012years,andthereisnosubstantialdifferencebetweentheconcreteexpressionformsofthebroadcastingandhostingartofthemicro-blogplatformandthemediainthisperiod;thetwoistheblowoutperiodof2013-2016years,andthesystemofbroadcastingandhostingtheartofthemicro-blogplatforminthisperiodbeginstomakesure.Threeisfrom2016totoday,theartofbroadcastingandhostinginthesecondhalfoftheInternetbegantocombinewiththenewmediatechnology,andthedevelopmentofbroadcastingandhostingburstoutnewvitality.Intheprocessofbroadcastingandhostingthemicro-blogplatform,itcanbedividedintothevoicelanguagesystemofthemicro-blogplatform,thesubscriptionmessageandtheheadlinearticle,theinstantmessagingfunctionandtheinformationstreamadvertisementinmicro-blog.Themaincharacteristicsofcontentpublishingarefulltime,userinteraction,crossscreentransmissionandprecisionofproductdelivery.Theexplorationofthebroadcastingandhostingofthemicro-blogplatformshouldfundamentallychangetheskillsofbroadcastingandpresiding,graduallycultivatethefeelingsandwaysofthinkingoftheInternet,andeventuallyrisetothelevelofsettingupanindependentviewofart.Thebroadcastingandhostingartofmicro-blogplatformmeetspeople'sneeds,butitalsoexposesdisadvantages.Wecanimprovethemicro-blogplatformbyfollowingthetechnicallogicofthedevelopmentoftheInternetplatform,cultivatingtheoralcommunicationabilityofthehostandthecomprehensiveabilityoftheprofessional,andtheregulationofthemicro-blogplatform.Inthepracticeofupholdingthesocialistcorevaluesystem,carryingoutthepracticeofbroadcastingandpresidingarteducation,itisnecessarytopushthedevelopmentofChina'sBroadcastingandpresidingarttoanewclimax.Key...