一带一路”背景下东莞oppo外贸发展策略研究 经济学专业VIP免费

摘要中国在改革开放之后逐渐占领世界的手机市场，成为世界手机生产地的中坚力量。国产手机在上述环境当中的出口贸易量却逐日下降。由于我国近年来实施的“引进去，走出来”政策。越来越多的国外厂商聚焦于我国市场，与此同时国产品牌也逐渐的流入其他国家。中国品牌的手机在上述大环境当中也迎来了自身的机遇和挑战。伴随着国内市场技术紧跟国外的科学技术，中国的手机研发技术可以进一步提高。所谓的竞争便是由于苹果等知名品牌手机的更新换代速度遥遥领先于其他品牌以及原本所占市场份额相较于国内品牌较高。毫无疑问，中国既是手机主要生产地，亦是其他国家手机的主要输出对象。但是国产手机在此大环境当中针对出口贸易的环节，存在一系列的问题。最为突出的问题便是出口产品质量担忧，档次较低，对外依存度较高。而日常国际贸易的摩擦、目标市场、通货膨胀所造成的成本上升等问题也限制了中国手机的出口。针对以上较为突出的问题，笔者在本文中一一记叙，主要方法如下：提高品牌知名度、开发全新市场、完善价值链、资源优化配置、战略合作以及加强“有形的手”的力度等。上述对策对于我国国产手机出口贸易问题应该能够有一定的帮助。关键词oppo手机出口贸易对策ABSTRACTAfterthereformandopeningup,Chinagraduallyoccupiedtheworldmobilephonemarketandbecamethebackboneoftheworldmobilephoneproduction.Domesticmobilephonesintheaboveenvironmentintheexporttradevolumeisdecliningdaybyday.Asaresultofthe"bringin,goout"policythatourcountryimplementsinrecentyears.MoreandmoreforeignmanufacturersarefocusingontheChinesemarket,whiledomesticbrandsaregraduallyflowingintoothercountries.Chinesebrandmobilephonealsousheredinitsownopportunitiesandchallengesintheaboveenvironment.Withdomesticmarkettechnologycloselyfollowingforeignscienceandtechnology,China'smobilephoneresearchanddevelopmenttechnologycanbefurtherimproved.Theso-calledcompetitionisduetothefactthattheupgradingspeedofappleandotherwell-knownbrandsisfaraheadofotherbrandsandtheoriginalmarketshareishigherthanthatofdomesticbrands.ThereisnodoubtthatChinaisbothamajorproducerandexporterofmobilephonestoothercountries.Butthedomesticmobilephoneinthisenvironmentforexporttradelinks,thereareaseriesofproblems.Themostprominentproblemisthequalityofexportproductsconcerns,lowergrades,highexternaldependence.Thedailyfrictionininternationaltrade,thetargetmarketandtherisingcostcausedbyinflationalsorestricttheexportofChinesemobilephones.Inviewoftheaboveprominentproblems,theauthordescribesinthispaper,themainmethodsareasfollows:improvebrandawareness,developnewmarkets,improvethevaluechain,optimizetheallocationofresources,strategiccooperationandstrengthenthe"tangiblehand".TheabovecountermeasuresforChina'sdomesticmobilephoneexporttradeproblemsshouldbeabletohavesomehelp.KEYWORDSoppomobilephone;exporttrade;Countermeasures目录前言...............................................................1一、“一带一路”战略的定义及必要性.................................1（一）“一带一路”战略的定义...............................................11．丝绸之路经济带.......................................................22．21世纪海上丝绸之路..................................................2（二）“一带一路”战略的必要性.............................................21．从历史与现实来看.....................................................22．从区域与全球来看.....................................................23．从经济与综合来看.....................................................3二、东莞OPPO出口贸易的发展现状....................................3（一）外贸出口保持增长......