一带一路背景下传统旅行社亚洲出境游的变化——以南京地区旅行社为例摘要南京市是当前时期，我国最为重要的旅游省份之一。自从国家实施了“十二五”规划后，南京市的传统旅行社，比如国旅、中旅等，其发展势头都更加迅猛，南京地区传统旅行社在旅游中收入丰厚，促进了江苏省旅游行业的整体前行，旅游人数年增长11.5%，其旅游收入达14.1%。南京市传统旅游行业的蓬勃发展，为南京市和江苏省整体创收，提供了更多的可能性。特别是，国家在实施了“十三五”规划后，南京地区的传统旅行社乘胜追击，加大“一带一路”背景下，推动南京地区出境游的发展，传统的旅游社在其出境游也悄然发生了一定的改变，中亚、东南亚等亚洲出境游，成为了南京地区群众的心头好。南京地区各级政府和相关部门，积极促进亚洲出境游的发展，协同当地各个传统旅行社，确保在“一带一路”国家政策导线的引导下，提升南京市地区传统旅行社出境游的发展速度。关键词：“一带一路”；南京地区；传统旅行社；亚洲；出境游AbstractNanjingisoneofthemostimportanttouristprovincesinChina.Sincethenationalimplementationofthe"twelfthfive-year"plan,nanjing'straditionaltravelagencies,suchasCITS,Chinatravel,etc.,ithasbeenevenmorerapiddevelopmentmomentum,theincomeofnanjingareatraditionaltravelagenciesintourism,andpromotethetourismindustryinjiangsuprovinceasawhole,thenumberoftouristgrowing11.5%ayear,thetourismincomeof14.1%.Theboomingdevelopmentofthetraditionaltourismindustryinnanjingprovidesmorepossibilitiesforthetotalincomeofnanjingandjiangsu.Inparticular,countriesintheimplementationofthe"muchstarkerchoices-andgraverconsequences-inplanning",nanjingareaoftraditionaltravelagencies,increaseunderthebackgroundof"area",promotethedevelopmentofnanjingareaoutboundtourism,traditionaltravelagentmustchangehappenedintheoutboundtravelalsoquietly,centralAsia,southeastAsiaandotherAsianoutboundtravel,themindofthemassesbecomethenanjingregion.Nanjingareagovernmentandrelevantdepartmentsatalllevels,andactivelypromotethedevelopmentofoutboundtourisminAsia,synergyacrosslocaltraditionaltravelagencies,toensurethatthe"area"undertheguidanceofnationalpolicywires,speedoftraditionaloutboundtourismdevelopmentinnanjing.Keywords:"OneBeltAndOneRoad";Nanjingarea;Traditionaltravelagencies;Asia;Outboundtravel目录摘要................................................................1第1章绪论.........................................................41.1研究背景.....................................................41.2研究意义.....................................................41.3文献综述....................................................41.4研究内容.....................................................5第2章南京地区传统旅行社亚洲出境游发展现状.........................62.1南京地区亚洲出境游状况.......................................62.2南京地区传统旅行社亚洲出境游优势............................62.2.1南京区位优势...........................................62.2.2南京地区经济优势.......................................72.2.3南京地区政策优势.......................................82.2.4南京地区亚洲出境游其他优势.............................8第3章南京地区传统旅行社亚洲出境游变化趋势........................103.1亚洲出境游规模持续上升......................................103.2亚洲出境游更趋于“平民化”.................................113.3亚洲出境游更具多样化.......................................113.4亚洲出境游远程化趋势显著....................................12第4章南京地区传统旅行社出境游的问题..............................134.1出境游制度...
