摘要社会各界对于知假买假的职业打假者这一新兴职业人群看法不一，但我们有必要以恰当视角看待这一新兴的群体，给予正确的评价，分析知假买假行为存在的深层次原因，并通过立法完善规避滥用惩罚性赔偿制度的现象，从而使得知假买假行为得到有效遏制。笔者首先通过对“消费者”法律构成要件存在争议、我国设置的赔偿金标准过于机械、“欺诈”的主观构成要件存在争议等方面对知假买假从惩罚性赔偿制度的漏洞产生进行分析；然后就惩罚性赔偿制度运用情况进行社会调查，通过真实的调查研究数据结果发现惩罚性赔偿制度普及率和运用率极低、程序制度固有缺陷阻止消费者维权、惩罚性赔偿金最低赔偿标准低、公民权利意识较低等问题；其次笔者提出知假买假不排除惩罚性赔偿制度的适用，但要限制其适用的结论；接着提出界定“消费者”、“欺诈”的法律构成要件、完善惩罚性赔偿金的赔偿标准等具体的关于规制知假买假行为的参考意见；最后阐述出职业打假人是现代社会发展、法制不健全等多种因素所产生新兴群体的结论，职业打假终将会被成为阶段性的社会现象，时势造英雄的他们终将被历史所遗忘。关键词：知假买假；惩罚性赔偿制度；职业打假；消费者；欺诈AbstractTherearedifferentopinionsamongpeoplefromallwalksoflifeonthisemergingprofessionalpopulationwhoknowsfakeandboughtfakeprofessionalfrauders,butweneedtolookatthisemerginggroupfromanappropriateperspectiveandgivecorrectassessmentstoanalyzetheunderlyingcausesoffraud.,Andthroughlegislationtoimprovethecircumventionofthephenomenonofabuseofpunitivedamages,sothatthefraudulentbuyingfraudbehavioriseffectivelycurbed.Theauthorfirstanalyzestheloopholesinthepunitivedamagessystembyknowingthat"consumer"legalconstitutionalelementsarecontroversial,thecompensationstandardsetbyChinaistoomechanical,andthesubjectiveelementsof"fraud"arecontroversial;Thenasocialinvestigationwasconductedontheapplicationofthepunitivedamagessystem.Theinvestigationfoundthatthepunitivedamagessystem’spenetrationrateandutilizationratewereextremelylow,theinherentdefectsoftheproceduralsystempreventedconsumersfromdefendingtheirrights,theminimumcompensationstandardforpunitivedamageswaslow,andtheawarenessofcivilrightswaslow.Suchastheissue;Second,theauthorproposedthatthepurchaseoffalsebogusbehaviordoesnotruleouttheapplicationoffraudulentbuyingfakebehavior,buttolimittheapplicationoffraudulentbuyingfraud;thenproposedtodefinethe"consumer"ofthelegalconstituentelements,improvethepunitivedamagesCompensationstandards,definingthe"fraudulent"legalconstitutionalrequirements,andotherconcreteproposalsconcerninglegalregulationandknowledgeofcounterfeitingandbuyingcounterfeitbehaviors;attheend,itstatesthatprofessionalanti-counterfeitersareanemerginggroupoffactorsarisingfromthedevelopmentofmodernsocietyandunsoundlegalsystems.Professionalanti-counterfeitingwilleventuallybecomeastagedsocialphenomenon.Theywilleventuallybeforgottenbyhistory.Keywords:knowingandbuyingfake;punitivecompensationsystem;professionalanti-counterfeiting;consumer;fraud第1章绪论1.1知假买假行为的学术之争关于知假买假是否适用惩罚性赔偿制度，无论是在实务界还是学术界都存在着巨大的分歧，笔者就双方的主要争议焦点进行归纳与总结，从而通过有效地归纳总结更好的缩小两者的分歧，定纷止争，推动实务界与学术界对知假买假行为的认知朝着共同地价值取向迈进。肯定说部分学者之所以持有知假买假行为应该适用惩罚性赔偿制度的看法，恰恰是知假买假的行为符合了《中华人民共和国消费者权益保护法》（以下简称《消法》）的立法目的，就在于这些职业打假人在一定程度上遏制了假冒伪劣商品的嚣张气焰，符合消费者的最终的、根本性利益。同时持有市场监管权力的归属者也包括...
