论文题目：基于SWOT分析的青岛市体育旅游营销策略研究目录摘要.........................................................................................................................................IAbstract....................................................................................................................................II1前言.......................................................................................................................................11.1研究的背景.................................................................................................................11.2研究的意义.................................................................................................................11.3研究的方法................................................................................................................21.3.1文献资料法......................................................................................................21.3.2实地考察法......................................................................................................21.3.3SWOT分析法.................................................................................................22相关概念及理论...................................................................................................................32.1体育旅游.....................................................................................................................32.2体育旅游市场及细分、定位.....................................................................................32.3旅游营销.....................................................................................................................33青岛市体育旅游营销的SWOT分析..................................................................................43.1优势（Strength）........................................................................................................43.1.1旅游资源优势..................................................................................................43.1.2经济基础优势..................................................................................................43.1.3区位交通优势..................................................................................................43.1.4宽松政策优势..................................................................................................43.1.5客源市场优势..................................................................................................53.1.6赛事文化优势..................................................................................................53.2劣势（Weakness）.....................................................................................................63.2.1缺乏统一的指导思想和组织体系.................................................................63.2.2服务设施配套程度低.....................................................................................73.2.3体育旅游产品发展不均衡.............................................................................73.2.4高峰期滨海接待能力下降.............................................................................73.2.5体育旅游专业管理与营销人才缺乏.............................................................73.3机会（Opportunity）.................................
