康巴什文化创意旅游发展策略分析研究 旅游管理分析研究专业分析研究

摘 要康巴什新区做为鄂尔多斯市新建城市区域，是鄂尔多斯市的市人民政府所在地，也将会成为当地未来的文化、政治、经济中心。一直以建设舒适、生态、宜居的现代化绿色城市为目标。然而康巴什新区在发展文化创意旅游，建设文化创意旅游城市上依然存在着一些问题。本文针对康巴什城市知名度低，流动人口少等问题，通过走访调查等研究方式进行分析，发现问题存在的原因并提出了转变发展观念、提升宣传力度、扩招专业人才等解决问题方案。希望可以带给康巴什更好的文化创意旅游发展思路。关键词：创意；旅游；文化；康巴什ABSTRACTKangbashi New District as a new city of Ordos region, is located in the city of Ordos City People's government, will become the future of the local cultural, political and economic center. Has been to build a comfortable, ecological, livable modern green city as the goal. However, Kangbashi New District in the development of cultural and creative tourism, construction of cultural and creative tourism city there are still some problems. The in the light of the problems in the Kangbashi urban visibility is low, the floating population less, by visiting survey research analysis, find the reasons of the existing problems and puts forward to change the concept of development, promotion propaganda, expanding professional personnel and other solutions to the problems. Hope that can bring a better cultural and creative tourism development prospects in Kangbashi.Keywords：originality；Tourism；Culture；Kangbashi目录摘 要.......................................................IABSTRACT....................................................II绪 论.......................................................1一、相关概念综述.............................................3(一)旅游产业..............................................3(二)文化旅游..............................................3二、康巴什文化创意旅游发展现状...............................4（一）乌兰木伦景观湖区发展...