艺术网站问题研究——自媒体时代的挑战与机遇摘要在关于中国门户网站发展的诸多因素的基础上，艺术网站日益成为一股强大的新力量，在经过多年的奋斗后，这一力量有望在对未来的风险过程中得到更为迅速的释放。本文首先对艺术网站与艺术传播的关系进行辨证研究，从而分析艺术网站的特点及运营体系，结合国内外案例，分析总结艺术网站的运营特点。其次，艺术网站与其他运营中介的潜在关系，分析艺术网站与其他运营中介合作存在的种种问题，以及艺术网站自身的瓶颈和面临的困难，应对困难的措施和优化方法；最后，进行自媒体的定义与自媒体下微信等艺术传播体系分析，从两方面分析美术自媒体对于艺术网站的影响。关键词：艺术网站；自媒体时代；挑战；机遇；艺术传播AbstractAmongthemanyfactorsthataredrivingthedevelopmentofChina'sportals,artwebsiteshaveincreasinglybecomeapowerfulnewforce,whichisexpectedtobereleasedmorerapidlyinthefuture.Afterseveralyearsofrisk,theoveralldevelopmentlevelofartwebsiteisgraduallyimproving,especiallyforlargeartportals.Thispaperfirstanalyzestherelationshipbetweenartwebsiteandartcommunication,soastoanalyzethecharacteristicsandoperationsystemofartwebsite.Combiningwiththedomesticandforeigncases,wegettheoperationcharacteristicsofartwebsite.Secondly,thepotentialrelationshipbetweenartwebsiteandotheroperatingintermediary,hasananalysisofartwebsiteandotheroperatingintermediarycooperationproblems,measuresandoptimizationmethodsandartofthesiteitselfbottlenecksanddifficultiesanddifficulties;finally,analysisofthecommunicationsystemisdefinedfromthemediaandfromthemediaundertheWeChatart,impactanalysisfromthemediaforartwebsiteartfromtwoaspects.Keywords:artwebsite;selfmediaera;challenge;opportunity;artcommunication目录一、媒体与艺术传播的关系........................................................................................二、艺术网站与艺术传播的关系.................................................................................（一）艺术网站的特点........................................................................................1、艺术家自行网拍......................................................................................2、艺术家委托网拍公司网站.......................................................................（二）艺术网站发展现状.....................................................................................1、艺术网站媒体渐成主流...........................................................................2、艺术网站市场开始起步...........................................................................三、艺术网站的特点及运营体系.................................................................................（一）国内艺术网站运营特点.............................................................................1、现状概述..................................................................................................2、网站的主要业务......................................................................................（二）国外艺术网站运营特点.............................................................................（三）得出的启示................................................................................................1、搜索引擎..................................................................................................2、长尾理论..................................................................................................3、用户体验.......................................
