网络综艺节目的现状分析和展望研究——从爱奇艺说起PresentSituationAnalysisandResearchofNetworkVarietyShow摘要随着目前互联网技术越来越发达，受众的收视习惯与偏好也在随着变化，在这样时代的影响下，那些正在做传统媒体的媒体人蠢蠢欲动，不愿再值守阵地，观众更喜欢自助去通过网络找到各自感兴趣的节目及内容。网络综艺节目，其实它的节目形式和内容是非常多元的，经过中国改革开放后的网络变化，从目前的发展形势来看，我国网络节目经历了萌芽，兴起，低迷，整合，再次兴起等历程。那么面对我们目前这样如日中天的网络综艺节目的发展趋势势必要进行一定的研究。本文以“爱奇艺综艺节目”为研究对象，把研究重点聚焦在网络节目概念、奇葩说个案分析、网络综艺节目的现状及未来等方面。对目前网站节目的发展情况进行分析，指出发展现状，与传统电视相比存在的发展优势，找出在发展过程中存在的诸多问题，并结合国内现有的网络综艺节目作为例子，以方便更加深入透彻的了解、分析网络节目行业，本文主要通过资料归纳法、比较分析法、经验总结法进行分析研究。，综合运用图书馆、网络以及相关资料，对于网络娱乐节目概念的界定，对前人所做的研究成果进行总结归纳，达到认识网络综艺节目的目的。关键词：网络综艺节目；奇葩说；爱奇艺PresentSituationAnalysisandResearchofNetworkVarietyShowAbstractTheadventoftheInternetagestepbysteptorewritepeople'sviewinghabitsandideas,undertheinfluenceofInternettechnologyandscienceandtechnology,traditionalmediathandopassiverecipientsandtelevisionprogram"Rye",peoplearemorewillingtotaketheinitiativetofindWeareinterestedincontent.Throughtheyearsofexplorationandpractice,ournetworkprogramsexperiencedgermination,emergence,inthedoldrums,integration,andothercourseriseagain,asavarietyshow,itscontentandformoftheprogramisrichandvaried,fromthissituationonourcurrentdevelopmentyoucanbeseen.Thenthefaceofourcurrentnetworkinfullswinghomemadevarietyshowcase,itisnecessarytoconductpracticalresearchonthisnewthing.Inthispaper,"iQIYIvarietyshow"astheresearchobject,theresearchprioritiesfocusedontheconceptofnetworkprograms,IqiyiGeneratedcontent,homemadeprogramstrengthsandmarketingstrategiesandsoon.Thesiteofthecurrentdevelopmentsintheprogramareanalyzed,notedthatdevelopmentstatus,comparedwiththetraditionaltelevisiondevelopmentadvantagesexisttofindalotofproblemsinthedevelopmentprocess,combinedwiththeexistingdomesticnetworkvarietyshowasanexample,inordertofacilitatemoredeepunderstanding,programanalysisofnetworkindustries,Thispapermainlythroughinductionofinformation,comparativeanalysistoanalyzeresearch,experiencesummarymethod.Forthedefinitionoftheconceptofnetworkentertainment,integrateduseoflibraries,networks,andrelatedinformationontheachievementsofpreviousresearchdonebysummarizing,awarenessofthenetworktoachievethepurposeofentertainment.KeyWords：TheNetworkVarietyShow;Flower;Iqiyi目录摘要.........................................................................................................................................IAbstract......................................................................................................................................II1绪论.........................................................................................................................................11.1研究背景与意义..........................................................................................................11.2国内外研究现状..........................................................................................................31.3研究内容...
