中国证券市场个人投资者行为分析AnAnalysisoftheBehaviorofIndividualInvestorsinChina'sSecuritiesMarket摘要全球经济的不断发展使得证券市场在逐渐壮大，作为以资源配置为导向的市场，其给证券市场发挥了较大的功效。而在我国的证券市场中，存在着许多个人投资者，他们在市场中由于缺乏自我认知和自身心理因素的原因，使得大量个人投资者在证券市场上不能取得自身预期的收益，承受着更大的风险。然而我国的证券市场中，投资者的行为往往不都是明智的，充满着各类非理性行为，本文旨在对个体投资的不理智行为进行分析，进而帮助他们进行投资策略的选择。关键词：个人投资者、证券市场、认知偏差、投资策略AbstractThesecuritiesmarketisgrowingwiththedevelopmentofworldeconomichistory,andplaysagreatroleinthesecuritiesmarket,whichisthecenterofresourceallocation.InChina'ssecuritiesmarket,therearemanyindividualinvestors.Becauseoftheirlackofselfcognitionandpsychologicalfactors,alargenumberofindividualinvestorscan'tgettheirownexpectedprofitsinthestockmarket,andtheywillfacegreaterrisks.Investors'irrationalbehaviorsarefullofChina'ssecuritiesmarket,whichprovidesstrategiesandsuggestionsforindividualinvestorstoanalyzeirrationalbehaviorsofindividualinvestment.Keywords:Individualinvestors;Securitiesmarkets;Cognitivedeviations;Investmentstrategies目录中英文摘要........................................................(I)1个人投资者行为研究的背景及意义..................................(1)2行为金融学理论..................................................(1)3中国证券市场投资者结构和现状....................................(2)3.1中国证券市场发展概况........................................(2)3.2我国证券市场投资者结构分类..................................(2)3.2.1按照投资主体性质划分....................................(2)3.2.2按照持有股票时间长短划分................................(2)3.3我国证券市场投资者结构特点..................................(3)3.3.1年龄结构................................................(3)3.3.2受教育程度..............................................(3)3.3.3资金规模................................................(3)3.4我国证券市场投资者现状......................................(3)4我国证券个人投资者认知偏差及心理因素分析........................(4)4.1后见之明....................................................(5)4.2过度自信....................................................(5)4.3羊群效应....................................................(5)4.4处置效应....................................................(6)4.5心理账户....................................................(6)5个人投资者的策略及建议..........................................(6)5.1对个人投资者的策略..........................................(6)5.1.1反向投资策略............................................(7)5.1.2动量交易策略............................................(7)5.1.3成本平均策略............................................(7)5.1.4绩优股策略..............................................(7)5.2对个人投资者的建议..........................................(7)5.2.1投资者需要充分了解证券市场，理解投资中的风险............(8)5.2.2投资应当尊重客观事实，不应当带有较强的主观色彩..........(8)5.2.3分析自己的心理局限性和认知上的不合理之处................(8)5.2.4在规模较大的市场中投入资金..............................(8)参考文献..........................................................(9)致谢.............................................................(10)1个人投资者行为研究的...
