陕南开发农业资源旅游的SWOT分析及策略研究摘要:中国是传统农业大国，农业资源丰富。近年来，随着信息化，工业化和城市化的快速发展，人们倾向于利用闲暇时间远离城市的喧嚣，激发了人们对农村生活的依恋。此外，农村交通、通信、卫生服务条件也日益完善。农村条件的改善和农业的变化为中国农业旅游的发展提供了巨大的机遇。充分利用具有农业特色的资源，发展农业旅游业，成为中国农业产业转型发展的有效途径，促进传统农业与第二三产业的融合将实现农业资源的社会、生态和经济效益的有机统一。本文基于农业资源与旅游相关理论，结合陕南农业与旅游业的发展现状，对陕南地区发展农业资源旅游进行了SWOT分析，并提出对策建议。以期能对陕南地区乃至全国发展农业资源旅游，提高农民收入，缩小城乡差距具有一定的现实意义。关键词：陕南地区；农业资源；旅游业；SWOT分析SWOTAnalysisandStrategyResearchonDevelopingAgriculturalResourcesTourisminSouthernShaanxiProvinceStudentmajorinAccountingWangGangAdvisorLeiNaAbstract:Chinaisabigtraditionalagriculturalcountrywithabundantagriculturalresources.Inrecentyears,withtherapiddevelopmentofinformatization,industrializationandurbanization,peopletendtousetheirleisuretimetostayawayfromthehustleandbustleofcities,whichstimulatespeople'sattachmenttorurallife.Inaddition,ruraltransport,communicationsandhealthservicesarealsoimproving.TheimprovementofruralconditionsandchangesinagriculturehaveprovidedgreatopportunitiesforthedevelopmentofagriculturaltourisminChina.Makefulluseoftheresourcesofagriculturalcharacteristics,thedevelopmentofagriculturaltourism,becomeaneffectivewayofindustrytransformationofChina'sagriculturaldevelopment,promotingthefusionoftraditionalagricultureandsecondindustryandtertiaryindustrieswillachievetheagriculturalresourcesoftheunityofsocial,ecologicalandeconomicbenefits.Basedonthetheoriesofagriculturalresourcesandtourismandthedevelopmentstatusofagricultureandtourisminsouthernshaanxi,thispapermakesaSWOTanalysisonthedevelopmentofagriculturalresourcestourisminsouthernshaanxiandputsforwardsomecountermeasuresandSuggestions.Itisofpracticalsignificancetothedevelopmentofagriculturalresourcetourisminsouthernshaanxiandeventhewholecountry,toraisefarmers'income,andtonarrowthegapbetweenurbanandruralareas.Keywords:SouthernShaanxiRegion;Agriculturalresources;TourismSWOTAnalysis目录1绪论..................................................................11.1研究背景........................................................11.2研究目的和意义..................................................11.2.1研究目的...................................................11.2.2研究意义...................................................11.3国内外研究现状..................................................11.3.1国外研究现状...............................................11.3.2国内研究现状...............................................21.3.3研究评述...................................................31.4研究思路和研究方法..............................................31.4.1研究思路...................................................31.4.2研究方法...................................................32农业资源与旅游业相关理论..............................................32.1农业资源........................................................42.2旅游业..........................................................42.3农业与旅游业融合发展模式........................................43陕南地区开发农业资源旅游的SWOT分析...................................4...
