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MC1-沟通概论VIP免费

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康青华东理工大学商学院2006.2ManagementCommunicationContents:Lecture1BasicsofCommunicationLecture2Management&CommunicationLecture3RelatedTheoryofManagementCommunicationLecture4OrganizationalCommunicationLecture5Group,TeamCommunicationLecture6MeetingsLecture7InterviewsLecture8CrisisCommunicationLecture9InterpersonalCommunicationLecture10ListeningLecture11Non-verbalCommunicationLecture12OralCommunicationLecture13WrittenCommunicationLecture14PressureCommunicationLecture15Cross-culturalCommunicationLecture16ManagementcommunicationofFutureOrganizationsReferences《管理沟通指南》MARYMUNTER著.钱小军等译.清华大学出版社.1998《管理沟通—理论与实践的交融》查尔斯·E·贝克著.康青等译.中国人民大学出版社.PrenticeHall.2003《管理沟通—理念与技能》魏江编著.科学出版社.2001《商务与管理沟通》(第六版)KITTYO.LOCKER著.康青等译.机械工业出版社.2005“CommunicationforManagers”(sixthedition).Sigband&Bell.InternationalThomsonPublishing.1994Pedagogy:LectureClassroomdiscussion&activityRoleplayCasestudyEvaluation:ClassroomperformanceIndividualworkGroupworkFinalexam3AsCourseObjectivesAwarenessAttitudeActionTwoStories:JackandRoseMessage:“Waitformeattheusualplaceon8/6inthecomingyear.”“CommunicationFailurebytheDistinguished”Albert:“Whoisit?”Queen:“ThisistheQueen.”Albert:“Whoisit?”Queen:“ThisisVictoria.”Albert:“Whoisit?”Queen:“Thisisyourwife.”SomePeopleHaveItThat:“Communicationisnotdifficult,wearecommunicatingeveryday,aren’twe?”“Ihavetoldhim,soIhavecommunicatedwithhim.”“Ihavetoldthem,buttheyfailedtounderstandme.”“OnlywhenIwanttocommunicate,therewillbecommunication.”ImplicationofCommunicationWhatisintendedtosayWhatissaidWhatisheardWhatisinterpretedWhatisrespondedBasicsofCommunicationDefinitionProcessofpassingandunderstandinginformationandknowledgeWaytolearnothers’thought,feeling,opinionandviewofvalues,two-wayeffortLubricantforeffectiveoperationofthesystem7BasicElementsofCommunicationSourceAudienceGoalContextMessageChannelFeedbackSourceStrategyWhatisyourcommunicationobjective:”Asaresultofthiscommunication,myaudiencewill...”?Whatcommunicationstyledoyouchoose:tell,sell,consult,orjoin?Whatisyourcredibility:rank,goodwill,expertise,image,sharedvalues?AudienceStrategyWhoarethey:primary,secondary,gatekeeper,opinionleader,keydecision-maker?Howcanyouanalyzethem:asindividuals?Asagroup?Whatdotheyknow:necessarybackgroundinformationandnewinformation,expectationsforstyle,channel,andformat?Whatdotheyfeel:interestlevel,probablebias,hardoreasyforthem?GoalToinformToinstructTogetapprovalTokeeptherelationMessageStrategyHowcanyouemphasize:directorindirect?Howcanyouorganizeastrategicmessage?CommunicationChannelOralcommunication(face-to-face,telephone,meeting,presentation)Writtencommunication(memos,letters,reports,bulletinboards,posters,computer/emails,fax)Non-verbalcommunication(vocalquality,facialexpression,gesture,posture)CommunicationContextPsychologicalcontextPhysicalcontextSocialcontextCulturalcontextBasicCommunicationModelChannelReceiverEncodingNoiseDecodingSenderFeedbackCommunicationStyleLowHighLowHighAudienceinvolvementJoinConsultSellTellContentcontrolWhentousethetell/sellstyleYouhavesufficientinformationYoudonotneedtohearothers’opinions,ideasorinputsYouneedorwanttocontrolthemessagecontentyourselfWhentousetheconsult/joinstyleYoudonothavesufficientinformationYouneedtohearothers’opinions,ideas,orinputsYouneedorwanttoinvolveyouraudienceincomingupwiththemessagecontentCommonBarrierstoCommunicationTimeandplaceInterruptionduringthetransmissionLimitofresourcesSemanticsproblemDifferencesinperceptionInappropriatelanguageInattentionbyeitherpartyLackoftrustStrategiestoCommunicationBarriersChoosesuitabletimeandplaceAskBehonestandsincereRespectLearnmoreToReflectontheFollowingQ’s:Whatisthedefinitionofcommunication?Explainthebasicelementsofcommunication.Describethebasiccommunicationprocess.Whatisthebasiccommunicationstyle?GroupActivityRecallfrompastexperienceanyencounterwithothersWhatkindofcommunicativestyledidyouuseDidyouuseiteffectivelyoryoumighthaveusedanotherstyle

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