市场营销专业 延边宝连迪珠宝有限公司发展战略研究分析VIP免费

延边宝连迪珠宝有限公司发展战略研究摘要随着世界经济的快速发展，珠宝企业变得越来越有活力，发展的步伐也越来越好。然而，随着国外珠宝公司进入中国，珠宝行业的竞争日趋激烈，加上珠宝产品需求的波动，珠宝公司的发展前景令人担忧。根据“十二五”规划，国家提倡对珠宝公司发展提出更高要求，要求他们重组，优化产业结构，提高技术水平。在当前的发展形势下，珠宝企业不仅要提升企业核心竞争力，还要推动企业发展战略的实现，实施发展战略规划，促进珠宝企业和行业的可持续发展。关键词：延边宝连迪珠宝有限公司；发展战略；持续发展AbstractWiththerapiddevelopmentoftheworldeconomy,jewelleryenterpriseshavegainedvitalityandthedevelopmentmomentumofenterpriseshasbeengood.However,asforeignjewelrycompaniescontinuetofloodintoChina,thecompetitioninthejewelryindustryisincreasinglyfierce,coupledwiththeunstabledemandforjewelryproducts,thedevelopmentprospectsofjewelrycompaniesareworrying.Inthe"TwelfthFive-YearPlan",thestateputforwardhigherrequirementsforthedevelopmentofjewelryenterprises,requiringenterprisestorestructure,optimizetheindustrialstructure,andimprovethetechnicallevel.Underthecurrentdevelopmentsituation,itisimperativeforjewelrycompaniestocarryoutdevelopmentstrategyplanning,whichnotonlyenhancesthecorecompetitivenessofenterprises,butalsopromotestherealizationofcorporatedevelopmentstrategiesandpromotesthesustainabledevelopmentofjewelryenterprisesandindustries.Keywords:YanbianBaoliandiJewelryCo.,Ltd.;developmentstrategy;sustainabledevelopment目录一、绪论............................................................3（一）研究背景..................................................3（二）研究意义..................................................3（三）研究方法..................................................41.文献研究法................................................42.调查法....................................................4（一）战略管理定义..............................................41.总成本领先战略............................................42.差异化战略................................................53.一体化战略................................................54.并购战略..................................................6（二）战略管理特点..............................................71.企业战略的特点............................................72.企业战略管理的特点........................................7（三）企业战略的类型............................................8三、珠宝行业现状....................................................8（一）市场规模迅速扩大，附加值低、大而不强......................8（二）行业高成长低壁全、大量企业进入、导致市场竞争激烈..........8（三）业内多数企业规模小、缺乏竞争能力导致无序竞争..............9四、延边宝连迪珠宝有限公司发展战略分析..............................9（一）企业简介..................................................9（二）延边宝连迪珠宝有限公司SWOT分析..........................101.机会.....................................................102.威胁.....................................................103.优势.....................................................114.劣势.....................................................11四、宝连迪珠宝有限公司发展战略面临问题.............................11（一）销售收入逐年下降.........................................11（二）客户出现流失.............................................12（三）设计人员缺乏.......................................