目录中文摘要..........................................................................................................................................1Abstract..........................................................................................................................................2前言..................................................................................................................................................3一、政务微信的概念及相关发展理论...........................................................................................4（一）政务微信的概念...........................................................................................................4（二）“微政务”发展的理论背景.......................................................................................41.流程再造理论...............................................................................................................52.服务型政府理论...........................................................................................................5（三）政务微信发展的技术支持.........................................................................................6二、“苏州发布”政务微信的运营现状.......................................................................................6（一）“苏州发布”基本情况分析.......................................................................................61.“苏州发布”基本情况介绍.......................................................................................62.“苏州发布”的主体职能...........................................................................................93.“苏州发布”的特点及优势.......................................................................................9（二）“苏州发布”运营成果分析.....................................................................................101.社会价值.....................................................................................................................102.政治意义.....................................................................................................................11（三）“苏州发布”不足分析.............................................................................................121.信息质量不足.............................................................................................................132.媒介整合功能不足.....................................................................................................133.知名度不足.................................................................................................................134.服务深度与广度不足.................................................................................................14三、“苏州发布”政务微信发展建议.......................................................................................14（一）优化服务信息.............................................................................................................141.提高信息质量.............................................................................................................152.加强个性化服务.........................................................................................................15（二）改善服务形式..........................................................
