题目物流“最后一公里”配送策略分析摘要随着我国经济的快速发展和人民的生活水平的不断提高，人们的购物方式从以前的单一购物模式逐渐朝着多样化的角度发展。在此背景下，促进了物流行业的突飞猛进，快递企业的蒸蒸日上。但是在面临着巨大的市场竞争压力下，如何创造更多的利润，获得更大的盈利空间，是每一个物流企业普遍关系的问题。据研究发现，配送效率低下，配送成本高是制约快递行业发展的结症。“最后一公里”作为配送的末端环节，在整个物流运输成本中占有很大的比重，因此成为了每一个快递企业提高其竞争力的关键环节。本文以“最后一公里”配送现状为背景进行研究，发现其存在配送服务质量低、配送成本高、基础设施不完善等问题。并基于这三个角度提出了针对不同客户建立不同的配送方法、实现可视化配送服务、发展联合配送、利用无人机配送和充分利用现代信息技术等策略，为物流企业“最后一公里”配送的优化提高参考意见。关键词：物流；最后一公里；配送；策略分析Logistics"LastMile"DistributionStrategyAnalysisAbstractWiththerapiddevelopmentofChina'seconomyandthecontinuousimprovementofpeople'slivingstandards,people'sshoppingmodehasgraduallydevelopedfromasingleshoppingmodetoadiversifiedperspective.Inthiscontext,thelogisticsindustryhasbeenpromotedbyleapsandbounds,andexpressenterprisesareflourishing.However,underthepressureofhugemarketcompetition,howtocreatemoreprofitandgainmoreprofitspaceisacommonproblemofeverylogisticsenterprise.Accordingtotheresearch,thedistributionefficiencyislow,andthehighdistributioncostistheknotthatrestrictsthedevelopmentoftheexpressindustry.Astheterminallinkofdistribution,the"lastkilometer"playsasignificantroleinthewholelogisticstransportationcost,thusbecomingakeylinkforeachexpresscompanytoimproveitscompetitiveness.Basedonthecurrentsituationof"lastkilometer"distribution,thispaperfindsthatthereareproblemssuchaslowqualityofdeliveryservice,highdistributioncostandimperfectinfrastructure.AndbasedonthethreeAngleisputforwardaccordingtodifferentcustomersdifferentdeliverymethods,visualizationdistributionservices,developmentofjointdistribution,usingunmannedaerialvehicle(uav)distributionandmakefulluseofmoderninformationtechnologysuchasstrategy,forthelogisticsenterprise"thelastkilometer"distributionoptimizationtoimprovereferenceopinions.Keywords:logistics;Thelastmile;Distribution;Strategyanalysis目录1绪论.....................................................................................................................................12“最后一公里”的概述及现状............................................................................................33“最后一公里”配送策略分析...........................................................................................53.1常见的“最后一公里”配送方式简述......................................................................53.1.1送货上门................................................................................................................53.1.2网点自提................................................................................................................53.2不同配送方式的比较..................................................................................................73.3“最后一公里”配送常见的问题.................................................................................83.3.1服务质量低............................................................................................................83.3.2配送成本高.....................................
