摘要英语广告语篇分析始于1980年，迄今为止已经有三十多年的历史了，这些研究更多的是句法特征和修辞特征等语言学角度出发，或者是研究系统功能语法中的人际意义。受布拉格学派影响，韩礼德提出并完善了系统功能语法的三个元功能:概念功能(ideationalfunction)、人际功能(interpersonalfunction)和篇章功能(textualfunction)。自二十一世纪以来，我国学者基于系统功能语法对旅游，房地产，服饰等广告语篇进行了研究，但是在香水广告语方面的研究仍然有所欠缺。本论文从电视、杂志、网络等媒介收集了近年来的知名香水品牌的广告宣传所用的语言，基于功能语法角度下的三个元功能理论做出语篇分析，旨在发现从语言学角度广告是如何实现概念功能，人际功能和语篇功能的，以及商家是如何通过广告的使用实现刺激消费者购买的目的的。通过研究发现:(1)第二人称代词"你"经常出现,同时也使用第一人称代词和第三人称代词，语篇中常用一些疑问句和祈使句，从而和消费者营造一个讨论氛围,这将让消费者放松以实现沟通的目的，从而人际功能得以实现。(2)就语篇功能而言,在主位推进模式方面，香水广告的推进模式强调叙述主题，派生主位模式的应用居多，用相同的主题来组织全文。(3)就概念功能下的及物性而言，物质过程在香水广告中使用居多，其次是关系过程和存在过程，而言语过程、行为过程极少。对于语态而言，主动语态占主导地位;一般在强调香水的设计等特征时才会使用到被动语态。AbstractEnglishadvertisingDiscourseanalysisaroseinthe1980andhasahistoryofmorethan30years,ismoreofalinguisticperspective,suchasrhetoricalandsyntacticfeatures,orastudyofinterpersonalmeaninginsystemicfunctionalgrammar.IninfluenceofthePragueSchool,Hallidayproposedandperfectedthreemeta-functionsofsystemicfunctionalGrammar:ideationalfunction,interpersonalfunction(interpersonalfunction),textualfunction(textualfunction).Since21stcentury,Chinesescholarshavestudiedtheadvertisingdiscourseoftourism,realestateandapparelonthebasisofsystemicfunctionalgrammar,buttheresearchonthelanguageofperfumeadvertisingisstilllacking.Thispaperfromthetelevision,magazines,networksandothermediatocollectrecentyearsofwell-knownperfumebrandadvertisinglanguage,basedonthefunctionalgrammarofthethreemetafunctiontheorytomakediscourseanalysis,tofindoutthelinguisticperspectiveofhowadvertisingworks,Andhowthebusinessisthroughtheuseofadvertisingtostimulateconsumerpurchasepurposes.Accordingtothestudyinthisthesis,somemajorfindingsaregotthat:(1)Inordertoachievetheinterpersonalfunctionsoflanguage,thesecondpersonpronouns"you"appearfrequentlyandboththefirstpersonpronounandthethirdpronounareused.Theimperativemoodandtheinterrogativemoodoftheconsumertocreateadiscussionatmosphere,whichwillletconsumersrelaxandachievethepurposesofcommunication.(2)Intextualmeta-function,forthematicprogression,thepatternofthematicprogressioninperfumeadvertisementsemphasizesthemes.Thenthederivedthemepatternisusedforthemosttime,whichisusedtoorganizethefulltextatthesametimeasaconstanttopic.(3)Fortheideationalfunction,thematerialprocessdominateseverything,andthentherelationshipandexistentialprocess,whichistheperfumeadvertisingdiscourseintherealizationofthethreemajorprocesses.Inaddition,theexistenceprocessalsoappears,buttheuseofspeechprocessandbehavioralprocessislittle.Forvoice,theuseofactivevoiceisinlinewithpeople'sspeakinghabits,whichisconducivetostrengtheningcommunication.Generallyspeaking,thepassivevoiceisusedtoemphasizethematerialanddesignoftheproducts.关键词：系统功能语法，元功能，香水广告语篇Chapter1Introduction1.1ResearchbackgroundInthemodernworld,everyoneisgreatlyinfluencedbyadvertisin...
