新媒体时代网络虚假新闻的形成原因及其治理对策摘要网络信息技术的长足发展为新闻活动带来了翻天覆地的变化，原有单一、线性的传播形态被彻底打破，新闻传播的影响力从广度和深度都得到了史无前例的提升。但是，新媒体的交互性和开放性为虚假新闻提供了更广阔的生存空间，其爆炸性的传播能力也大大加剧了虚假新闻的危害，不仅严重损害了媒体的公信力，也可能造成一系列严重的社会影响。要想使网络媒体更好的为社会公众所用，就必须大力铲除网络虚假新闻。本文结合2010年以来网络虚假新闻的典型案例，从新媒体环境对新闻传播的影响出发，对当前网络虚假新闻的现状进行描述，从传播范围、传播时间、传播形态三方面分析网络虚假新闻的特点，总结出网络虚假新闻的四种具体表现形式，探究其形成的深层原因，并从国家治理、媒介治理、受众治理三个方面进行反思，为增强网络新闻可信度和营造健康网络环境提供借鉴。关键词：新媒体，网络虚假新闻，形成原因，治理对策ABSTRACTTherapiddevelopmentofnetworkinformationtechnologyhasbroughtgreatchangestothenewsactivities.Theoriginalsingleandlinearcommunicationformshavebeencompletelybroken,andtheinfluenceofnewscommunicationhasbeenimprovedfromthebreadthanddepth.However,theinteractivityandopennessofnewmediaprovideabroaderlivingspaceforfalsenewsbecauseofitsexplosivecommunicationability,whichgreatlyexacerbatesthedangersoffalsenews,Itcancauseserioussocialimpactandevenagainsttheinterestsofindividualsandnations,posingathreattosocialstability.Tomakethenetworkmediabetterforthepublicuse,andplayapositiveroleinthedevelopmentofaharmonioussociety,wemustvigorouslyeradicatethenetworkoffalsenews.Basedonthetypicalcaseofnetworkfalsenewssince2010,thispaperdescribesthecurrentsituationofthecurrentnetworkfalsenewsfromtheinfluenceofthenewmediaenvironmentonthenewscommunication,analyzesthecharacteristicsofthenetworkfalsenewsfromthethreeaspectsofcommunicationscope.Itsummarizesthefourconcretemanifestationsofthenetworkfalsenews,exploresthedeepcausesofitsformation,andreconsidersfromtheaspectsofstategovernance,mediagovernanceandaudiencegovernance.Itprovidesreferenceforenhancingthecredibilityofnetworknewsandcreatingahealthynetworkenvironment.KEYWORDS:newmedia，networkfalsenews;，formationreasons;，governancemeasures目录绪论...........................................................................................................................................................1（一）研究的背景及意义................................................................................................................11.研究背景.................................................................................................................................12.研究意义.................................................................................................................................1（二）文献综述...............................................................................................................................1分析知网上已有的有关“新媒体”与“网络虚假新闻”的相关论文，发现目前学界对新媒体环境下网络虚假新闻的探索存在以下几个方向：........................................................................1（三）研究方法...............................................................................................................................21.文献研究法.............................................................................................................................22.案例分析法...........................................
