“我是谁”：论当前中国媒体的身份危机分析研究 应用心理学专业

“我是谁”：论当前中国媒体的身份危机 （浙江大学 研究所）[摘要] 当前中国媒体存在角色错位和身份危机，现已陷入进退两难的境地。既接通不了传播全球化的网络，也追赶不上国家现代化的步伐；既同传统身份渐行渐远，也与现代身份若即若离。大众传播中媒体的认同飘忽与失语症、焦虑、“弱智”与功能性运作，以及角色冲突、整合失败和身份混乱，导致了媒体公信力的弱化和社会声望的下跌，甚至严重到了要被公众摒弃的地步。因此，必须重新认识中国媒体的属性和身份，从媒体核心价值的建构、各种他者力量的吸纳、加强媒介教育和批评等方面，主动设计和重新定位中国媒体正向、健康、和谐、统一的以及能够适应社会变化和时代趋势的身份特征。新的中国媒体身份应该坚持将国家认同和民族认同放在首位，然后再全球认同、市场认同，即它应该是国家和民族的代言人，是社会正义和社会公正的维护者，是优秀精神文化的引导者和创造者，同时充分整合和吸收全球化要求、市场主体角色要求，从而建构的一个更加和谐、丰满与合理的身份整体。[关键词] 中国媒体，全球化，身份，身份危机，身份重建"Who Am I": On the Current Identity Crisis of Chinese Media Abstract: Currently, there exists a dislocation of role and an identity crisis in Chinese media who has now got into a dilemma, that is---neither can it connect the networks of global communication, nor it can catch up with the pace of national modernization; not only is it gradually losing its traditional identity, but also it shows no acceptance or rejection to the modern identity. Media in mass communication has the problems of uncertain identity, aphasia, “retard” and functional operation, role conflict, integration failure and identity confusion. As a result, the public trust of media is weakened and its social reputation cheapened, even to the extent that it will be disregarded by the public. Therefore, the attributes and identities of Chinese media must have a fresh cognition and we should design actively and reposition the media identities which are posi...